With increasing competition among health club facilities today, there is an ever-present need to expand a club’s amenities in order to retain customers and bring in new ones. City Blends Smoothie Cafe offers a profitable, simple, and fast way to do just that! In addition to being a great business decision to increase the bottom line, installing a City Blends Cafe in your facility will offer your members a vital social center that will allow them to make connections and personal relationships. That in turn, will keep them loyal and coming back often. This social aspect can create a buzz in your community and spread an effective word-of-mouth campaign. A City Blends Cafe gives health club owners the ability to serve a variety of nutritious and delicious smoothies with the consistency and quality of a name brand and a proven product line that includes built-in support as well as a professional first-class marketing system.
It’s proven that adding a City Blends provides gym owners with an additional profit center. A successful, well-run City Blends can generate approximately $1.10 per workout, per day, which could mean additional daily profits of hundreds of dollars. Do the math and you will quickly learn that this adds up to tens of thousands of dollars in increased revenue…or more, in some instances. And, it’s so easy!
In most cases, City Blends can take a typically under-used area, such as the front desk, and transform it into an extremely effective profit center – a business within a business. And, whereas homemade or old-fashioned smoothie bars, which often fail, rely on manual labor and employee proficiency, City Blends utilizes a unique, foolproof, turnkey system that is fast, simple, and allows portion and calorie control to be “on the money” every single time. This is not only important to health club owners in order to control costs, but it is also important to health club members, who want to make sure they are not receiving an extra 100 to 150 calories in their smoothie that can result from over-scooping or pouring.
Besides being very profitable, City Blends Cafes give health clubs a much-needed social center. Instead of members going straight to the locker room and leaving immediately after their workout, they have the opportunity to stop, shop, and relax. They also make the social connections everyone is craving in this day and age, while nourishing their body and treating their taste buds – all at the same time and in the same place. They can develop personal relationships or other important social connections, visit with trainers, and learn about new products or services the club offers.
Conveniently, this also offers gym owners and employees a chance to develop more personal relationships with their members and provide them with the customer service that will keep them returning and recommending the gym to their friends, families, and colleagues. Moreover, a City Blends Smoothie Cafe does not rely on large memberships or excessive foot traffic to be successful. Profits can be seen as soon as opening day!
With a City Blends Smoothie Cafe comes the combination of years of experience from nutrition experts and fitness professionals, and a wide variety of superior, sophisticated beverages that have been meticulously researched and tested to provide clients with the most nutritious and delicious smoothies available. From engineered juice concentrates to supplements and specially formulated fitnessniche drinks, each blend is made with the highest quality fruits and juices in the widest variety on the market. This means there is something for everyone to enjoy! And, customers can forgo the hassle and inconvenience of trying to make their own homemade fitness drinks, which are often difficult to make, time-consuming, and not as satisfying.
The City Blends system relies on a single piece of pre-programmed, highly sophisticated equipment that manages portion control and, therefore, profitability. With the ease-of-use comparable to making microwave popcorn, it does not rely on employee accuracy for success. Training can be completed in less than two hours (some say minutes), and quality is high and consistent. With more than 300 locations in the U.S., Canada, and Guatemala, it is proven that the City Blends system works! City Blends gives heath clubs name brand recognition and a service that has been touted by gym owners nationwide.
Many club owners have described the installation of a City Blends Smoothie Cafe as the single best business investment they have made in years with regard to their health clubs. Some have recouped their investment in as little as three months! Club owners continue to be amazed at the ease of operation and the influx of new customers as a result of their new amenity.
Additionally, most gym owners appreciate and utilize the topnotch marketing materials that come with the City Blends brand. City Blends offers ongoing support and promotional assistance. The marketing system includes daily as well as monthly promotional menu themes, with titles such as: TGI Fridays, Kickoff Sundays, March Madness, and Frostie’s Favorite in December – just to name a few! City Blends also offers assistance in layout, design, and training, and provides clients with: national advertising and affiliations, rebate programs, and no annual fees.
In the competitive fitness and health club market, a smoothie bar can be a huge selling point to recruit and retain members. It is a great way to outdo the competition, while greatly increasing profits at the same time. As the leader in the industry, City Blends is passionate about delivering the best possible product and customer service in order to provide clients with the most competitive, profit-generating facilities while offering health club members healthy and delicious beverages.
As has been proven over and over in hundreds of health clubs around the nation, City Blends Smoothie Cafe can do wonders to a club’s bottom line. They are simple, fun, and they serve as a very effective, additional profit center. An efficiently run City Blends can become the “heart” of the gym and provide members with a great opportunity to make social relationships – which ultimately leads to a great health club experience! Installing a City Blends Smoothie Cafe is not only a great business decision; it will also help to improve your club members’ experience. Join City Blends in MAKING THE COUNTRY HEALTHIER ONE CITY AT A TIME!
Stephanie Suddarth is the President of City Blends, Ltd. She can be contacted at 877.525.3637, or by email at stephanie@cityblends.com, or visit www.cityblends.com.
