Recently, The Wall Street Journal published a wildly popular article titled “The Fitness Shift That Should Worry Every Gym Owner.” It’s just one article referencing the mountains of data on the growing trend in Video On Demand (VOD) for the fitness industry. Simply stated, VOD is experiencing explosive growth. Fitness personalities, studios and clubs need to all pay attention. In this presentation, Matt Given will give a short talk on VOD trends followed by learnings from some of the biggest fitness on demand launches to date.
Key take-aways:
1) The adoption of video on demand from consumers is exploding
2) Fitness personalities, studios and clubs can all take advantage of this trend
3) Getting started on your own VOD channel is easier than you think
Presented by Intelivideo.
