It is important for club operators to understand their membership lifecycle journey, so that they can proactively identify and address any gaps. Gaps that could be costing their club valuable revenue. Jeff VanDixhorn, Club Automation CRO and club owner, explains the four steps of the Membership Lifecycle Funnel and how to make sure your club is proactively managing and maximizing revenue at every stage.
Presented by Club Automation.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
