Follow-up calls are not just for prospects; every club needs a follow-up system for new members as well. Think about it— when was the last time you got a call from a place you purchased something from or joined where they personally thanked you for doing business with them? Take that one step further, when was the last time someone called you a month after doing business with them to make sure you were still happy with your purchase?
There are a couple of reasons for these calls. The first is retention and building that personal touch. The second is, we get real time feedback about how the club is servicing its members. Would you rather find out about something that people don’t like 30 days after joining or six months later when they decide to cancel? Implement a current member follow-up system and you will see positive feedback from your members.
Eric Vyborny
Fitness Marketing Contributor
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