We are continually working with out clients to establish the next hot offer or sales tactic. One that has been working quite will lately is a “$10 for 10” — that’s $10 for 10 days of fitness. Promote this offer out of the club, or use it in place of your free pass offers for prospects that don’t join on their first visit.
Allow the member to try out the club for $10 for 10 days and if they decide to join you will apply their $10 to the price of their membership. Research and experience tells us that prospects that buy into trials, even at a lower cost, have a much higher chance of converting to membership than those that only take free passes.
Chris Batchelor
Health Club Marketing Contributor
