If you don’t know me already, I’ve quickly become known as “The Creatine Guy.” If we ever meet, you’ll understand why. You see, in the last two issues, I explained why Creatine is still the undisputed champ when it comes to high-profit products that actually deliver. I firmly believe nothing else can give you – or your clients – more in return for the time you spend exercising than pure, potent Creatine.
That’s why I want to focus this article on one of the most common profit-reducing myths. It’s likely costing you, and your business, thousands of dollars each and every year. So, what is it?
Myth: Women should not use Creatine.
Here’s why this costs you so dearly. Based on my experience, I’d safely estimate the average clientele of any given gym or health club has a membership base that is 60% to 80% female. With these numbers in mind, it isn’t hard to see why this market is still a virtually untapped goldmine of prospects who could benefit from using Creatine. Especially when those prospects buy it from you…and not from the health food store across the street.
However, most women still do not currently use Creatine. In fact, whenever we do our own product demos or display at tradeshows and expos, we consistently find that the “women and Creatine” myth is alive and well. Some even walk away the very second we mention Creatine; before we have a chance to explain further.
If Creatine is so great and effective, then why aren’t more women using it?
While the reasons are many, this one is at the top of the list: Just about every Creatine ad in magazines is targeted to men. These ads promise “pounds and pounds of dense muscle mass.” They claim your arms will blow up to mammoth proportions. Not to mention the actual photo of the man shown who supposedly uses the product. What woman wants to look like that?
Well, let me be the first to tell you that Creatine is NOT anabolic and it doesn’t contain hormones. Rest assured you would not suddenly start growing muscle tissue at the incredible rate that most ads promise if you use it.
The simple fact is pure Creatine provides more of the necessary “fuel” your muscles need to work longer and harder. In the end, that is what helps you build lean, shapely muscle. And, based on the fact that most women do not carry a high degree of muscle (where the majority of Creatine is stored in the body) it only stands to reason that it can greatly increase their results.
The other big complaint I hear from women (and also many men) is that even though Creatine works, there’s an alltoo- familiar side-effect of bloating. But, rather than explain all of the scientific reasons behind why this occurs, and how our new technology overcomes this problem, I’m asking that you read my free book on the subject, or try a sample (more information is available at the end of this article).
By now, you should be seriously considering taking my advice about selling Creatine-based products to this highly lucrative market in your own gym or pro shop. Before you take that step, I’m going to give you a few key things to look for when choosing a Creatine product.
First and foremost, make sure it comes from a proven source, one that goes above and beyond to ensure extremely high quality. Believe me, if there is ever a time when the old adage applies “You get what you pay for,” this is it. Keep in mind: Repeat sales from your client base are where real profits are found.
Second, avoid products that mix Creatine with large amounts of sugar, or use what I call the “kitchen-sink” approach, literally dumping in as many items as possible into one formula. In the end, you actually get less Creatine, but you pay more for it! Worst of all, these particular formulas are the ones most likely to cause unwanted, puffiness, bloating and related side effects.
Third, I highly recommend that you avoid liquid Creatine products because 99.9% of these formulas are completely unstable. This means they have almost no potency and are nothing more than a bottle of mostly useless by-product.
In the end, do your homework. It will be more than worth it to your bottom line. You see, once you get your hands on a solid, proven, “side-effect-free” Creatine product, you are about to open the profit floodgates with all the new, and – best of all – repeat sales from your female clients. I have personally witnessed this happen many times in the gyms and stores we service around the world, and it can happen for you, too.
For more information on how to set up sampling in your club, call Brian Andrews at 1.800.659.3406, or email him atbandrews@aaefx.com. You can download his new FREE book called “CREATINE: Industry Insider Secrets Revealed” atwww.aaefx.com. Or, simply contact him to have a printed copy mailed to you.
