Differentiation, niche marketing and positioning, these and other related business buzzwords have no doubt crossed every health club owner's ears...

So, you've got a website for your club. You've even registered a "killer" domain name. You think you're all set....

Successful companies are ones that understand the needs of their current and desired customers and position their products and services...

Improving the value of your club memberships not only makes you more attractive to prospects, it improves the club atmosphere...

While the methods for testing body fat have changed little in the last 10 years, the popularity of body fat...

As club owners, one of the most misinformed buying decisions we make involves the purchase of our business insurance coverage....

Most sports flooring manufacturers are happy to tell you that hardwood floors are easy to take care of. It's true,...

Efficient, "express" exercise, preferably within 30 minutes, is winning throngs of converts as today's increasingly time-crunched individuals struggle to fit...