A growing issue in the club market is whether club owners should cater to and address the needs of niche...

You'd like to make your move to ownership and the financial rewards it can bring. What should you do to...

More than six years ago, Greenwood Athletic Club in suburban Denver announced it was starting a Pilates program. The program...

Last month I discussed how the early days of the Internet boom spawned an almost irrational enthusiasm for all things...

A young entrepreneur opens a small gym in his suburban neighborhood in an old warehouse. He spends a conservative amount...

Problem: "Feature selling" appeals to the smallest market and creates a price sensitive, disloyal member. The results? Low prices, low...

Most clubs sell more memberships in January than any other month of the year. We all know why. I'm going...

In today's competitive club environment, managing and utilizing your membership information is critical and a major key to success. You...