The health club industry has changed drastically over the last 10 years and it will continue to change and evolve...

When customers prefer the lower price of two options, it's usually because they believe the cheaper item is of better...

It’s one of the first big milestones of your health club’s career — your one-year anniversary. You just got finished...

Word-of-mouth marketing is easily the most powerful way to spread the positive word about your health club. However, generating the...

Lead boxes were once the king of marketing in the health club industry. Although not as effective today, they should...

Raise your hand if you wish your front desk staff would work harder and at least pretend they’re trying to...

You may be sitting in front of your computer wondering how you can get a few new people through the...

Many club owners struggle in their marketing efforts. There are many reasons for this: inconsistency in marketing efforts, utilizing a...