Marketing & Sales

One of the most critical parts of convincing a new member to join your club is the honesty and integrity of the salesperson. The goal...

A lot of people in sales get caught up in their pitch and different ways they can manipulate a presentation based strictly on how they...

A lot of people in sales get caught up in their pitch and different ways they can manipulate a presentation based strictly on how they...

Word of mouth marketing can be much more effective at driving qualified prospects to your health club than some traditional health club marketing strategies. But...

"Free Enrollment when you bring in 5 canned foods!"  This is a perfect campaign to run around the holidays, when it seems everyone is in...

If you can get potential members to smile and agree with you as you go into a sales presentation, your chances of gaining new members...

Waiting for walk-in traffic is not a marketing strategy. In order to continue bringing in a monthly flow of traffic, you need to have a...

A fun and simple way to promote your health club in your favorite local restaurant.  As a health club owner, you should always be on...