News

This is a question that every prospective and existing club owner agonizes over when they examine their ancillary service offerings. Adding a food and beverage...

"So how's your corporate marketing going?" I've posed this question to many club owners and managers recently, and far too often I get the response;...

In this day and age, it is very important for club owners to be proactive and take measures that will help prevent insurance claims and...

Kimberly Fowler has always been into fitness and sports. Growing up in a poor family, little emphasis was placed on higher education, but sports was...

Your Web site is frequently the first impression a prospect gets of your club, and is a key location for information, schedules and services for...

Objections to membership sales can be viewed as the most difficult part of the entire sales process for a health club sales person. This is...

Ever have the feeling that a few members at your club just really don't like each other? Maybe it started with a golf match that...

Joe Cirulli, Founder and CEO of Gainesville Health and Fitness Centers located in Gainesville, Florida, truly understands the value of hard work. He also understands...