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Successful companies are ones that understand the needs of their current and desired customers and position their products and services to respond to and fulfill...

Improving the value of your club memberships not only makes you more attractive to prospects, it improves the club atmosphere and makes your current members...

While the methods for testing body fat have changed little in the last 10 years, the popularity of body fat testing has grown dramatically. This...

Try to imagine your club without treadmills or strength training equipment. It wouldn't function properly or sell many memberships. The same applies with the use...

As club owners, one of the most misinformed buying decisions we make involves the purchase of our business insurance coverage. It is difficult enough trying...

Most sports flooring manufacturers are happy to tell you that hardwood floors are easy to take care of. It's true, they are. Just a regular...

Efficient, "express" exercise, preferably within 30 minutes, is winning throngs of converts as today's increasingly time-crunched individuals struggle to fit everything into each day. Now,...

Most health club owners think of marketing as just another expense of running their business, no different than payroll, accounting or other overhead items. What...