Vertical trainers give members desired results
Faced with technology taking over physical labor and abundant, inexpensive junk food, Americans are getting fatter every year. In fact, today as many as 30% of Americans are considered obese, that’s up from 23% in the late 1980s. Adding to the problem is that people now are busier than ever, with “spare” time virtually nonexistent. And, despite a wealth of touted benefits from exercise, individuals remain remarkably reluctant to get off the couch.
A threefold issue emerges:
1. Many folks are endangering their health with excess weight
2. Busy lifestyles crowd out time for leisurely exercise
3. Lots of people aren’t naturally drawn to workout.
What’s a health club owner – who’s in the business of selling exercise, after all – to do? The good news is that clubs indeed have the solution to these concerns in the form of effective, efficient fitness equipment like the total-body vertical trainer.
Working it out
Clearly, what’s needed is an exercise machine that is versatile, easy to use, simple and comfortable for beginners, yet challenging for conditioned athletes, and incredibly time effective. It should work the entire body and blast calories quickly. For both time-pressed beginner exercisers and devoted gym regulars, the quest to torch calories is fast and furious. Lifestyles today are at breakneck speed, and results are demanded immediately. Who can afford to pedal comfortably on a recumbent bike when an intense group cycling class will push them to their max? Fitness professionals are asked constantly which machine burns the most calories. Research has proven and always points to the undisputed champ: total-body vertical trainers.
Blasting calories above and beyond Total-body vertical trainers when used at just 1.3 mph by a 180-pound person, are shown to incinerate 336 calories in just 20 minutes, according to a study conducted at the University of Michigan in Ann Arbor. By requiring exercisers to use the upperbody to push and pull their body weight vertically against gravity – as well as minimizing the “cheat factor” – total-body vertical training significantly outperforms other common workouts.
Did you know?
In terms of caloric expenditure, a combination treadmill-stepper machine used at three mph for 20 minutes, boasts burning just 260 calories – which is 76 fewer calories burned than with a totalbody vertical trainer. A moderate pace on a group cycling bike burns only 173 calories in 20 minutes; an average pace on a stepper burns 172; swimming at two mph burns 90 calories; and walking on a treadmill at three mph burns a meager 82 calories in 20 minutes.
When it comes to delivering the greatest results in a minimal amount of time, the total-body vertical trainer is unmatched, blasting up to 254 more calories in 20 minutes than comparable cardio exercise. Savvy club owners will be quick to floor a few of these calorie hogs, because with these impressive results, people actually are more inclined to exercise.
Versatility and Value
Beyond unsurpassed calorie burning, total-body vertical trainers offer a host of other valuable features for exercisers and health club owners and managers.
Vertical trainers function as two machines in one – a total-body climber and a stepper – for greater variety and different preferences. Plus, an optional seat can be added to some vertical trainers for ultralow impact exercise or rehabilitation work. And, the machine can accommodate any size exerciser, up to seven-feet-tall and 350 pounds.
In addition, vertical trainer workouts simply take less time to deliver big results than those on stationary bikes, treadmills, elliptical and stair climbers. What that means is quicker turnover on equipment – eliminating member frustration from waiting in lines. Members are thrilled to get in and out quickly and reap the calorie-consuming results of vertical training, which amounts to greater retention and boosted referrals.
And even more, vertical trainers are more space-efficient than any other cardio equipment, needing just one-half of the space used for bulky treadmills and ellipticals. So, it’s easy to fit a few onto a relatively full fitness floor to cater to more members.
Lastly, vertical trainers cost much less than some premium cardiovascular options; they are virtually maintenancefree with minimal upkeep, and they are built in the U.S. to last eight to 10 years.
The magic bullet
With weight loss and torching calories and fat as the name of the game in workouts today, vertical trainers are unequaled in effectiveness and therefore an absolute necessity in the competitive health club.
Brett Collins is the Sales and Marketing Manager of VersaClimber. He can be contacted at 800.237.2271, or by email at bcollins@heartrateinc.com.
