Are your personal trainers producing extra revenues for your club? Or, are they weighing heavy on your payroll expense line?
In the worst cases, you feel that your trainers are acting as tour guides for your club and social directors for your members or worse yet, for themselves. In the next best case, your trainers are helping members use the equipment effectively and are motivational “friends” to members. And, in the best of all worlds, your trainers are doing all of that, plus they are developing food plans along with challenging workout regimens for members. Well, with just a little help from you, they can also sell products to your members that will not only increase your profits and their incomes but will keep your members coming back for more every month.
The nutritional supplements that you are selling in your store (You do have a store, or at least a counter, where you sell products, right?) will be flying off the shelves when they are supported, recommended and endorsed by your personal trainers. Your trainers are the experts that your members trust and look to for their fitness needs. When your members are low on energy, are injured or sick, or have some sort of health problem, it is your trainer that they are going to tell. So, where you previously thought your trainers were getting too personal with members, you can now help them recognize an opportunity to further help those members and, at the same time, help themselves and the club.
There are three fundamentals that your trainers need to understand to make money selling supplements. These are all very easy to recommend, because they are proven effective, safe and prevalent. I am also going to tell you how to differentiate the supplements that you sell from the ones available everywhere, so your members will come back month after month to buy them from you… and they will thank you for it while they are there. I am not going to talk about protein supplements today, I’m sure you know about those very well.
Here are the three supplement fundamentals:
1. The multi-vitamin as a foundation for energy and health
2. Glucosamine and Chondroitin for healthy joints and cartilage
3. Fish oil for healthy heart, brain and reproductive health.
Regarding the foundation of all supplements, the multi-vitamin, perhaps you are thinking, “ho-hum how boring and un-sexy.” But, you would be amazed at the difference in energy levels, immune function and mental health that can be achieved with a great multi-vitamin. First of all, most Americans (77%) are not eating properly, either because they are too busy, on a diet – thus restricting food intake, or they just don’t like those fruits and vegetables that they know they should be eating… and, that your trainers are telling them they need to eat. Top NCAA and Olympic athletes prove out the effectiveness of this one supplement regimen every day in their training programs. And believe me, they don’t take that stuff you buy in the grocery store. They take high quality, pharmaceuticalgrade liquid vitamins.
Now it is interesting for you that liquids are far superior to pills, because they are not widely sold in stores. The pills sold in grocery stores and vitamin stores are hard to swallow and only provide about 20% absorption into the system. Whereas, liquids get absorbed into the bloodstream immediately and up to 98%, providing a much longer-acting, more effective product regardless of the category. So, you can offer your members – through your trainer’s recommendations – a vastly superior product that is going to improve their energy and their results in their training program and have them coming back to you every month for more.
So, here are three simple products that your trainers should be recommending to club members to help them achieve success in their workouts and health goals, and to keep members coming back to you to get them:
1. For every client – a daily, liquid multivitamin
2. For clients with joint injuries, sore joints, arthritis and for heavy-lifters to protect joints – Glucosamine with Chondroitin
3. For all clients – daily fish oil supplementation.
So, introduce your trainers to the benefits of supplementation and give them the best products to sell that your customers can’t find on every grocery shelf. Give them the incentive they need, and help them to offer your members the most complete program in town. Your retail profits will grow and your customer loyalty will too.
For a free nutritional evaluation test that your trainers can use with your members, email me atsscott@fullperformancefitness.com.
Susan Scott is CEO of Full Performance Fitness Inc. She can be contacted at 866.819.3926, or by at emailsscott@fullperformancefitness.com, or visit www.FullPerformanceFitness.com.
