Body Fat: The Top Reason People Join Health Clubs

It is a known fact that the top New Year’s resolutions for many people are to lose weight and get healthier. Joining a health club can be a first step toward that goal, through health promotion programs such as weight management.

There are many articles written by club owners regarding member retention and promoting programs that can help increase profits. However, the most important factor to take into consideration is the club members’ expectations. Let’s face it, if a club does not offer the right products nor demonstrate they can help meet their members’ goals, chances are their retention rate will be low. So, what are potential club members looking for? The perfect body and good health, of course!

How can your club help a new member to feel at ease and follow a program? By educating; offering realistic expectations, where overall progress can be monitored, and by eliminating any humiliation when pinpointing facts, such as body fat.

Health clubs should offer ongoing assessments as part of their training programs. Potential club members have expressed that receiving tangible feedback as to their progress makes a big difference, and it helps keep them on track with their diet and exercise programs. Assessments should be considered an integral part of any fitness plan and seen as a revenue stream for health clubs and personal trainers.

Body composition is an important indicator of an individual’s overall health status. Ultrasonic measurements are more precise than measurements taken with calipers and other devices, and they may yield more accurate measurements of subcutaneous fat tissue.

Ultrasonic Measurement is an easy-to-use, non-invasive and affordable body composition analysis that is scientifically validated and more accurate than calipers or bioelectrical impedance. Reporting software provides body fat percentage and localized measurements which can provide improved health risk assessments. Unlike bioelectrical impedance, the Ultrasonic Measurement is not limited by hydration, caffeine, alcohol, exercise, fasting, or the time of day!

If you want to differentiate your health club from others; meet your club members’ expectations, and sustain long-term commitments with your clients, it is worth offering services that will help them visualize their results. Ultrasonic Measurement is just that kind of service. It’s the type of service that pays for itself and drives membership sales revenues. Why not offer it as a value-added benefit to your existing programs? For more information on how Ultrasonic Measurement can help your center, contact us.

Donna Marie Vazquez is the CEO of IntelaMetrix, Inc. She can be contacted at 877.838.9918, or by email at donna@intelametrix.com, or visit www.intelametrix.com.