“The First 48” is a series about detectives trying to solve a homicide and they have 48 hours or their chance of solving the crime goes down over 50 percent. In our business we have what’s called the “The First Minute.” Have you heard of the old saying, “You only get one chance to make a first impression?” What impression are you making on your guests when they first walk into your club? Are your guests greated properly? Is your front desk area clean and organized? Is your desk friendly? Is your front desk staff dressed to impress? These are all very important things to notice about your front desk. If you answered no any of these questions, then it’s time for a change at your front desk. Your front desk is the first person the new guest sees. What”s happening in the first 60 seconds at your club?
Eric Vyborny
Fitness Marketing Contributor
