Trying to build some excitement in your club every day? Have you ever thought about daily gifts for your members? These gifts can be as simple as a workout or nutritional guidance sent in an e-mail, a discount or a small gift card when they come into the club. Would it build excitement in your club if your members knew that every day they came to the club they had a chance to get some free stuff? It can be as easy as a daily drawing for a t-shirt or a personal training session.
The goal is to create excitement to get people wanting to come to the club because they are afraid of what freebie they might be missing. The program will start out slow, but as members see people winning and hearing of people getting daily prizes, more and more people will become involved in your daily giveaways. You can use this idea to create usage in a new program as well. For example, you have a new aerobics class; you could do a daily prize for just the members that attend that class that day. We all know that once we get members involved in other programs, they will tend to use them more; we just have to help them take that first step.
Eric Vyborny
Fitness Marketing Contributor
