In every industry there are the typical sales objections we hear time and time again. This is where the true selling starts, everything up to this point has been a presentation. Fitness sales are no different. However, if you know what you’ll likely be up against the easier it is to overcome these concerns. While someone may throw an occasional curve ball the common objections are: time, commitment, spousal/parental, competition, price, and the big non-reason — “I want to think about it.”
Any of the above can be shot down by asking the right questions during the presentation, except of course the last one, which isn’t a real reason for not getting started. If that’s where you are stuck, then continue to dig. Chances are the real hesitation is one of the more relevant objections listed above.
Frank Emanuel
Health Club Marketing Contributor
