All posts tagged "membership sales"
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Sales: Become the Value
Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...
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The Pretty Direct Sales System
The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: ...
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Winning at Membership Sales: Hoping for Success vs. Planning for Success
“Control your controllables.” This is the advice I often give to facilities when they ask me why they continue to miss their membership sales goals....
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Increase the Quality — Not Quantity — of Your Leads
Much like other businesses, the fitness industry heavily relies on the volume of leads and prospects to drive sales numbers. What most people believe, however,...
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Sales: What is ‘Smarketing’ and How Can You Use it to Increase Sales?
Sales and marketing teams generally have the same common goal to increase revenue and generate profit in their company. The two teams need each other...
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Membership Sales Slam Dunk
There are two key components to any health club business: retaining members and gaining new members. Sales requires patience, strong interpersonal skills, customer service, perseverance...
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Sales: A Marriage Between Sales and Retention
It’s not often you hear sales and retention used together in the same sentence when talking with a fitness club owner. Generally, my experience is...
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Sales: How to Follow Up with Leads
Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect. “Yeah, I want to join,...
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Student of the Game
When Eric Casaburi, the CEO of Retro Fitness, was 13 years old, he wanted to join a gym. The problem was, his family couldn’t afford...
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Sales: Cold Calling Tips
Implementing a marketing plan with initiatives covering both print and digital is essential for any type of fitness center. Those type of mediums will cost...
