The quest for discovering the most effective way to serve our members and guests may never be more daunting than in today’s world. COVID-19 has instilled fear, anxiety and panic in the hearts of millions. ...
As a result of the coronavirus, the club world was shaken to its core. Our facilities were left dark, cold and empty for months. While they will likely never be the same, our clubs will ...
As I sit down to write this, I am still working remotely — as I have been since clubs in my area were closed in early March due to the pandemic— and am eagerly awaiting ...
After the recent gym closures, different clubs will have different outcomes. Survival and sales will depend on many factors. How long have you been closed? What was your financial position before you closed? What is your ...
It is difficult to write anything in such a vulnerable and quickly changing time in our world, but after being in the industry for just shy of 40 years, I can see marketing is already ...
As I write this mid-April, none of us know the end game to the coronavirus pandemic and nationwide shutdowns. Although some gyms have received the all-clear to reopen, others are still in limbo. And the ...
What does club leadership look like during and post COVID-19? What a topic to consider. One of the obvious questions is: How will this affect our club operations and perhaps the leadership skills needed to ...
Connections made from trainers to clients can be one of the most valuable assets to a club’s experience. The bonds and success stories that stand out are made from trainers who combine their unique approaches ...
If one Googles the word “leadership,” you’ll find millions of results. Yet most people don’t get their first leadership training and development until 12 years after they’ve become a manager. The gap in leadership development ...
Personal trainers are passionate, energetic and dynamic — all wonderful things that make them amazing at their chosen career. But typically, they struggle with basic business practices necessary to build, grow and maintain their client ...
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