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  • The True Cost of Your Club

    By August 2, 2019

    What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month?  And if you charge...

  • fitness marketing

    15 Secrets To Profitable Fitness Business Marketing

    By June 1, 2019

    Marketing can make or break your business. With this in mind, following are 15 secrets to profitable fitness business marketing.  1. Build the right culture: John McCarthy...

  • value

    Sales: Become the Value

    By April 3, 2019

    Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...

  • prospect

    The Pretty Direct Sales System

    By January 3, 2019

    The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: ...

  • questions

    Be a Question Asking Machine

    By June 1, 2018

    What quality distinguishes sales superstars from weaker sales people? While there are many qualities you find in sales superstars, I believe the number one quality...

  • professional sales system

    The Power of Professional Sales Systems

    By March 5, 2018

    For any high-priced fitness club it’s impossible to talk about profitable marketing without talking about the impact a professional sales system can have. Having a...