After the recent gym closures, different clubs will have different outcomes. Survival and sales will depend on many factors. How long have you been closed? What was your financial position before you closed? What is your ...
In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. We have all met salespeople who can’t listen. It’s like they just can’t do it. ...
If there is one major difference between weak sales staff and high performers, it is how they approach “closing the sale.” Many times, the inexperienced salesperson is obsessed with “the close” the instant they meet ...
What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month? And if you charge a high price, is it a problem when closing sales? ...
Marketing can make or break your business. With this in mind, following are 15 secrets to profitable fitness business marketing. 1. Build the right culture: John McCarthy of IHRSA stated, “Clubs without a strong ‘retail sales’ culture ...
Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is to build value. But top salespeople do more than just ...
The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: P: Procrastination. Procrastination stopped your prospect from starting a fitness ...
What quality distinguishes sales superstars from weaker sales people? While there are many qualities you find in sales superstars, I believe the number one quality is their ability to ask the right questions, in the ...
For any high-priced fitness club it’s impossible to talk about profitable marketing without talking about the impact a professional sales system can have. Having a professional sales system and committing 100 percent to getting it ...
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