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  • The True Cost of Your Club

    What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month?  And if you charge...

  • 15 Secrets To Profitable Fitness Business Marketing

    Marketing can make or break your business. With this in mind, following are 15 secrets to profitable fitness business marketing.  1. Build the right culture: John McCarthy...

  • Sales: Become the Value

    Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...

  • The Pretty Direct Sales System

    The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: ...

  • Be a Question Asking Machine

    What quality distinguishes sales superstars from weaker sales people? While there are many qualities you find in sales superstars, I believe the number one quality...

  • The Power of Professional Sales Systems

    For any high-priced fitness club it’s impossible to talk about profitable marketing without talking about the impact a professional sales system can have. Having a...