Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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Sales: Don’t Forget Your MOM
October 2, 2020
New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what order should you ask the questions? When and how do ...
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Gym Sales After Coronavirus Lockdown
July 1, 2020
After the recent gym closures, different clubs will have different outcomes. Survival and sales will depend on many factors. How long have you been closed? What was your financial position before you closed? What is your ...
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