Possibly The Greatest Quote in Marketing History
September 1, 2021
Alan Leach, the CEO and director of sales and marketing at West Wood Club, shares his favorite quote in marketing history. Sales and marketing. What works for your fitness business? What doesn’t? We constantly hear ...
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Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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Sales: Don’t Forget Your MOM
October 2, 2020
New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what order should you ask the questions? When and how do ...
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