Like it or not at the end of every exchange, a sale is made. Money may not change hands and you may not walk away with a shiny new widget, but someone bought and someone sold during the conversation. Whether we are talking about memberships, training or explaining why you don’t offer childcare anymore.
Sales can be described as the transfer of emotion. If you are explaining anything about your services, policies or beliefs, it’s your job to get the point across and at least provide enough logical reasoning to support your views.
If you enter into every conversation with this in the back of your mind and make sure the prospect fully understands where you are coming from, you’ll find that you bring more people to your way of thinking — unless of course they bring you closer to agreeing with theirs.
Frank Emanuel
Health Club Marketing Contributor
