Some of the best sales people are the best listeners. The only time we want to talk is to ask questions to our prospective members. The more you can get a prospect to share their story with you, the better chance you have of completing the sale. Your prospects really don’t care about you, they are there for themselves and their goals. Sometimes we get the ones that are not that talkative, but then it’s our job to find something they like to talk about. Take time to get to know your guests – the more they share, the more sales you will make. The more someone shares with you, the more it shows they are comfortable with you. Prospects are more apt to buy something from someone they are comfortable with.
Eric Vyborny
Fitness Marketing Contributor
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
