The Ab Coaster Company donated $10,000 to Augie’s Quest, the Muscular Dystrophy Associations’ ALS research initiative, led by Augie Nieto, during the “Augie’s Bash” event at the IHRSA Convention and Trade Show held in Los Angeles last week. The event raised over $1.4 million for Augie’s Quest. “The fight is gaining momentum with new drugs entering clinical trials this year,” said Nieto.
The Ab Coaster Company raised funds through the sale of Limited Edition Augie’s Quest Ab Coasters®, and for every unit sold the company donated $100 to the initiative. The “Coast for the Quest” campaign began in January 2012, and featured “Ab Coaster Challenges” in participation with health clubs to facilitate funding and support.
Augie Nieto, the co-founder and former president of Life Fitness, received a diagnosis of ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease) in March 2005. He has been a prominent leader in the fitness industry for over three decades and in September 2005 he received the fitness industry’s top honor, the Lifetime Achievement Award.
Augie’s Quest focuses on finding aggressive, cure-driven treatments and cures for ALS. To show your support and raise money his quest, visit http://www.abcoasterclub.com/CoastForTheQuest/.
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
