When it comes to marketing, having a partner is essential to ensuring you reach the right customers at the right time. Kristy Catchpole, the vice president of operations at Burn 60, explained why Epsilon has been the perfect partner for its marketing needs.
CS: How were you introduced to Epsilon, and why did you decide to partner with them?
KC: Burn 60 Studios was searching for a marketing agency to help launch and support our recent expansion. Epsilon came on the recommendation of a former colleague from within the industry and they immediately took our goals and objectives seriously and made us feel like a priority.
CS: What are the benefits to your business as a result of this partnership?
KC: Being a boutique fitness studio, a full in-house marketing department is not realistic. With our experienced account management team and the resources at Epsilon from creative, media buying and social media ad placement, we get the benefits of a full team at much more affordable price.
CS: What are the benefits to your members as a result of this partnership?
KC: With the opening of two new locations in the past eight months, we have been able to reach new and existing clients with news about Burn 60 Studios, new locations and offers.
CS: Have you been pleasantly surprised by working with Epsilon in any way?
KC: The Epsilon team has been able to step in to support our business growth by offering their expansive knowledge of the fitness industry, but at the same time allowing us to participate in the creative process.
CS: What else can you tell other club owners about the benefits of working with Epsilon?
KC: If you are looking to take the next step in your marketing efforts and find new customers within your business demographics, give them a call.
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