Planet Fitness announced the company has contributed more than $10.5 million to Boys & Girls Clubs of America since 2016 through its Judgement Free Generation philanthropic initiative, which aims to advance youth well-being and empower the next generation to foster kinder communities. In 2024 alone, Planet Fitness donated more than $1 million thanks to the support of many franchisees, members, team members and partners.
Throughout 2024, in addition to corporate contributions, Planet Fitness raised funds for Boys & Girls Clubs of America through generous donations made online during new member sign ups and the brand’s annual fall fundraiser this past October, where members were invited to donate at U.S. and Puerto Rico Planet Fitness clubs or online at pfgives.com.
“At Planet Fitness, our commitment to Boys & Girls Clubs of America goes back to our brand purpose and commitment to ensuring everyone feels welcomed and supported both in our clubs and our communities,” said McCall Gosselin, the chief corporate affairs officer at Planet Fitness. “We’re proud to partner with Boys & Girls Clubs of America to provide valuable resources to support youth and reinforce youth wellbeing and kindness. As we approach the 10th anniversary of our Judgement Free Generation initiative, we are extremely appreciative of the generosity of our members, team members and franchisees. Their contributions ensure that we can continue to empower the next generation to prioritize both their mental and physical health, and promote kindness and inclusion in their daily lives.”
This year, 50 teens were also awarded $5,000 scholarships for their unwavering commitment to fostering inclusion, acceptance and kindness in their communities, with 52% being first-generation college students. The company has also participated in volunteer activities and donation drives with many local Boys & Girls Clubs and has increased access to fitness by establishing nearly 50 Mini Judgement Free Zones in select Boys & Girls Clubs across the nation, with additional planned in 2025.
“As one of the nation’s largest youth-serving organizations, Boys & Girls Clubs of America is committed to providing young people with the tools and resources they need to build healthy physical and mental habits,” said Chad Hartman, the national vice president of corporate partnerships and engagements. “Thanks to the dedication of Planet Fitness, not only do more youth have access to fitness resources in their local Boys & Girls Clubs, but they’re promoting acts of kindness and acceptance among their generation in communities nationwide.
To learn more about Judgement Free Generation, visit planetfitness.com/pf-purpose.
