Fitness Ventures LLC, one of the nation’s fastest growing franchisee of Crunch Fitness and the second largest franchisee, has officially opened its 60th Crunch Fitness location with a brand-new, 60,000-square-foot facility in Des Moines, Iowa. Located at 1200 E Army Post Rd, the new club is the company’s second Crunch in Iowa and expands its footprint to 60 open locations across 28 states.
Built as a Crunch 3.0 model, the Des Moines location represents a $5 million investment and introduces the latest in club design, layout and member experience. It reflects Fitness Ventures’ ongoing commitment to innovation and member value.
“This milestone represents much more than just a number,” said Brian Hibbard, the CEO of Fitness Ventures. “Our expansion into new markets like Des Moines reflects the strength of our team, our model and our mission to make high-value fitness accessible across the country.”
The club features top-of-the-line cardio and strength equipment including Olympic squat racks, a group fitness studio, dry saunas, various group fitness classes, performance turf, HydroMassage, tanning and the innovative HIITZone, plus Crunch’s welcoming “No Judgments” atmosphere.
Fueling this momentum is Fitness Ventures’ strategic partnership with Meaningful Partners, a purpose-driven private equity firm that invested in the company in 2024. This relationship has helped accelerate growth through a mix of new club development, mergers, and acquisitions.
With more than 14 additional locations currently in presale, Fitness Ventures is on pace to reach 75 open clubs by the end of the year. Looking ahead, the company plans to open 20 new locations annually, continuing its aggressive and disciplined growth strategy into new and existing markets.
“We’re not just growing fast, we’re growing with purpose,” added Hibbard. “The Des Moines club is another strong step forward in a long-term plan to deliver value to both members and investors.”
