With another IHRSA Convention and Trade Show in the books, use this “Cool Products” guide for a peek at the equipment, services and products you may have missed.
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The AccuroFit Dynamic Heart Rate Training Display allows you to wirelessly display individual and group performance results onto a single or multiple screens around your studio or club. Your members can track workout data in real time, track their heart rate zone and calories burned, as well as their heart rate summary at the end of a session. Members will also have the ability to track past performances utilizing the Accuro mobile Health App.
630.705.1898 — accurofit.com — sales@accurofit.com
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Affiliated Acceptance Corporation (AAC) delivers cost-effective payment processing, full service billing and software solutions to fitness and martial arts businesses. It operates as your club back office support. Its client and customer care services increase cash flow through consistent payment processing, fast collection of overdue accounts, reporting for cash analysis and customer management. Its software provides easy access to your customer and financial data with one of the most comprehensive, customizable reporting tools available. AAC makes a difference by delivering personalized, attentive care to clients and their customers.
800.233.8483 — affiliatedacceptance.com — sales@affiliated.org
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American Council on Exercise (ACE). Elevate every fitness class in your club by introducing your instructors to the ACE Group Fitness Instructor Certification and empower them to deliver safe and memorable movement experiences in any modality. Plus, they will enjoy a completely new study experience featuring interactive digital learning tools, an optimal balance of theory and practice, and real-time study support, so they will feel confident designing and leading all formats with confidence and expertise.
800.825.3636 — acefitness.org — support@acefitness.org
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Big Ass Fans’ Essence is now available with SmartSense controls. This smart-control system allows users to program their ideal comfort level and operate the fans automatically. In summer mode, SmartSense speeds up Essence based on the ground-level temperature — the hotter it gets, the faster the fan spins, providing a greater cooling effect for gym patrons. In winter, SmartSense measures temperature at the ground and the ceiling, automating Essence to distribute rising warm air to create uniform, comfortable spaces. Up to four Essence fans can be linked to a single SmartSense controller.
877.244.3267 — bigassfans.com
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Broadcastvision Entertainment. AudioFetch — Local TV to Apple and Android smartphones. Entertain your members by providing real-time audio from TVs or any audio source. Available in four channel systems that can be easily expanded to 64 channels. Users download the AudioFetch App at iTunes or Google Play stores. Easy to Install — light-weight, low profile box can be rack mounted or located near the TVs. You can display your logo and custom ads on the app or integrate AudioFetch in your existing app.
888.330.4283 x 1 — broadcastvision.com — sales@broadcastvision.com
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duraTRAIN. You built your fitness facility to last. Protect your investment with duraTRAIN rubber fitness flooring tiles by sofSURFACES. For more than a quarter century, sofSURFACES has pioneered the standard for safety, durability and ease of maintenance. Virtually indestructible, duraTRAIN fitness tiles are designed for a range of applications, from heavy-use fitness facilities to high-impact health clubs. And at 1.25 inches thick, they’re the perfect shock and sound insulation solution for upper-level locations. duraTRAIN fitness tiles are available in a range of colors with custom logo options to match your space. Its interlocking design and proprietary manufacturing process are the result of extensive testing and engineering backed by a best-in-industry Limited Lifetime Warranty.
800.263.2363 — sofsurfaces.com — info@sofsurfaces.com
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ELIVATE has an unmatched selection of advanced recovery products, including the NormaTec Pulse Recovery Boots. Harnessing dynamic pneumatic air compression, the Pulse system boots flush toxins out of sore, tired muscles by increasing blood flow with patented zone compression patterns. After a quick session, members leave your facility ready to take on another workout without pain or soreness. Members can simply operate boots without additional assistance thanks to a handheld control. Help members focus on gains without excuses and be the fitness and recovery solution with NormaTec and ELIVATE.
888.327.8348 — elivatefitness.com — clubsolutions@elivatefitness.com
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Epsilon Plan to Win. The Ultimate Game Plan For Your Brand. The end-to-end, multichannel marketing PLAN TO WIN includes: Consultation, go-to market strategy, member summary profile reports, market penetration analysis, competition mapping and profiling, 12-month marketing calendar and multichannel activation. Epsilon helps you create marketing campaigns that connect you to new members. They help you select the right audience, the right time, the right media channels and a relevant and individually meaningful message. A great marketing performance is backed up by data, but Epsilon understands the importance of a human element that makes people bond to your brand. They get to the heart of what really matters.
866.362.7949 — epsilonlocal.com — sales@epsilonlocal.com
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The Fit3D ProScanner captures a 3D, 360° digital representation of users and their circumference measurements, then stores that data so users can compare changes in body shape and measurements over time in a secure web platform. Fit3D’s goal is to be impactful. For members, Fit3D wants to drive passion into their workouts and to keep them engaged in fitness by showing them the results of their hard work. For businesses, Fit3D wants to drive new member sales, member retention, personal training revenue and ancillary revenue.
650.275.3483 — fit3d.com — sales@fit3d.com
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Fitness Evolution: Personal 20 offers people who have quit the gym or never joined because of time available, a 20-minute new science workout. A qualified personal trainer will deliver an Electronic Muscle Stimulation workout — powered by Efit, the only FDA cleared machine for the U.S. The innovative wearable technology will deliver up to 36,000 muscle contractions, giving the same benefits in 20 minutes as a complete 90-minute, traditional workout. Personal 20: The fastest and most personalized workout on the planet. Sweeping Europe and now available in America.
754.203.0085 — personal20.com — constance@personal20.com
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Fitness On Demand is a smart fitness kiosk that provides world-class fitness programming by schedule or on-demand. The FOD kiosk is an enterprise-grade solution that can be connected to any combination of video or audio outputs to create a fully immersive virtual fitness experience. Each FOD kiosk includes access to the industry’s most diverse programming menu — more than 1,000 titles — which can be managed anywhere, anytime, using the FOD CustomerControl Panel web app.
877.474.0505 — fitnessondemand247.com — info@fitnessondemand247.com
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Flynn Construction, Inc. — a solid national general contractor set apart from the competition by investing in your success. Flynn offers free site surveys and collaborates with your design team to save you time and money. Best of all, there’s no job too big, too small, too far or too challenging. Whether you are facing new construction, remodels, renovations, or relocations, make the right choice and “Get Built with Flynn.”
412.243.2483 — flynn-construction.com — info@flynn-construction.com
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Frog Fitness. Forget what you think you knew about total-body training. Now simultaneous strength and cardiovascular training is not just possible, but scientifically proven. The Frog is The Next Big Thing in Fitness. In its signature horizontal position, just five body blasting exercises will shred your body and max your heart rate out in just 30 seconds each. Remove the center safety pad and an entire range of traditional vertical exercise are in your hands. 20 pounds up to 240 pounds of resistance. Use in place, or take outside and race.
844.837.6443 — thenextbigthinginfitness.com — sales@frogfitness.com
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GANTNER. Just imagine members conveniently purchasing goods from your vending machines with their membership card or wristband. No need to carry cash or credit cards. The GAT Vending module, built into your club’s vending machine, now makes this scenario possible. GANTNER NFC cashless payment systems can be pre-loaded or integrated into your existing billing system. Boost secondary income with a GANTNER cashless payment system, gain control of your vending machine revenue, and opt for the only, scalable NFC platform that can cover your entire club: access, lockers and cashless payment.
844.703.1139 — gerhard.pichler@gantner.com
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GymSales. Many gyms rely on manual systems and inefficient technology to manage their sales process. Leads are easily lost and neglected. And performance is not tracked or measured. But thankfully, there’s a better way. Introducing GymSales — the smart lead management tool for growing fitness clubs. It allows your sales team to capture, nurture and convert new members effortlessly. And it allows you to plan, implement and monitor a proactive sales strategy that gets results. Growing your member base will be easier than ever before.
855.855.2977 — gymsales.net — info@gymsales.net
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GymValet is the only holder specifically designed to attach sanitizing spray bottles and towels directly to cardio and strength training equipment. With the GymValet, equipment cleaning supplies are always within easy reach for your members. Conveniently positioned sanitizing supplies will significantly improve user-to-user equipment cleaning, minimizing the chance of germ and virus transmission. GymValet installation is easy with GymValet’s unique Velcro strap attachment system — no tools required. GymValets can also be wall mounted. For over 10 years, GymValet-based sanitizing has proven to be highly effective, more convenient, 95 percent less expensive and more environmentally friendly than disposable wipes sanitizing.
216.378.4298 — gymvalet.com — bruce@gymvalet.com
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HIGHX is a functional, systematic training format structured with Lifeline equipment into multiple circuits. HIGHX movements are paired so participants perform dissimilar consecutive exercises, ranging from high intensity explosive movements to low intensity exercises; ultimately promoting active recovery. This training and conditioning program is a turn-key solution for fitness facilities and trainers. HIGHX is suitable for any fitness space with any amount of participants. HIGHX Virtual Training allows you to become a coach, wherever and whenever is convenient for you. The training is led by program creator and fitness icon Gabby Reece. Participants can now Train For Life anytime, anywhere.
800.553.6633 — highxtraining.com/virtual — sales@lifelinefitness.com
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Hot Box Detox (HBX) is the first-ever infrared sauna designed for isometrics. Hot Box Detox created this new fitness program for customers who want to flush toxins from their body, improve workout recovery, tone up and burn massive amounts of calories. So whether you want to polish off your gym workout or simply enhance your spa regime, HBX should be a major component of your beauty and wellness program. Many have found that the 30-minute HBX workout, three times per week, is all that is necessary for their fitness needs. For more information on HBX or becoming a dealer, contact Nancy at the info below.
504.297.1462 — hotboxdetox.com — nancy@hotboxdetox.com
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HD Athletic is for clubs that want to create modular strength training spaces built by the pioneer of athletic performance. It allows facilities to build customized workout areas that fit the needs of their exercisers. The rugged rigs and racks are built to the high standards of Hammer Strength, a proven leader in athletics and strength training for more than 25 years.
866.814.0281 — go.lifefitness.com/transform — commercialsales@lifefitness.com
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Jonas Fitness offers the latest way to manage your club anytime, anywhere from any tablet. The new Compete On the Go mobile suite of online tools allows you to interact with your members and prospects on a more intimate level. No more being tied to a computer when signing up a new member and access to your club’s reporting is always at the palm of your hand. Whatever the day throws at you, with Compete On the Go, you’re prepared. Jonas brings 30 years of industry experience providing enterprise club management software, payment processing and member service solutions. For a free demo visit.jonasfitness.com/demo.html.
888.590.0026 — jonasfitness.com — salesinfo@jonasfitness.com
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Kamagon Ball. “Using Water as the New Steel.” The Kamagon Ball’s patented, Hydro-Inertia Technology uses water as a destabilizing weight, adding up to 13 pounds (9-inch size) or 45 pounds (14-inch size) of fluid resistance to exercises and enables users to burn more calories than traditional, static weight training with the same amount of resistance. More versatile than a Kettlebell, this functional training tool recruits more muscle fibers and teaches the body to stabilize while performing exercises. Available in two sizes and three colors (pink, blue and grey), includes a workout DVD, and proudly made in the U.S.
800.810.6528 — kamagonball.com — info@ hedstromfitness.com
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The Laddermill provides a completely customizable and universal workout for all users with fully adjustable speed and a changeable climbing angle. From senior citizens to elite athletes, everyone can dial in their perfect workout. And, the full-body fitness gains translate more directly to real-world function than almost any other exercise. Furthermore, the striking appearance of the Laddermill will keep new members coming through the doors to check out the latest and greatest training available. And with Brewer Fitness’ proven durability, you can rely on your new machine for decades.
800.707.9616 — brewerfitness.com — sales@treadwall.com
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Landice. Since 1967, Landice has been engineering, assembling and testing the finest treadmills, ellipticals and bikes on the market — and one of the only manufacturers to do so in the U.S. Landice is proud to introduce one of its newest treadmills — the L10 Endurance. This newly designed treadmill features a glass panel console, an AC-powered motor and a single-mold steel upright as part of its latest frame construction, among other features and specs. The L10 will complement the existing LTD and Club series models. The L10 debuts as Landice approaches its 50th anniversary year.
800.LANDICE — 973.927.9010 — landice.com — sales@landice.com
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Markel Health Club Solutions is excited to offer an admitted health club insurance policy designed to meet the needs of your fitness club. Whether you are a small studio or a large fitness club, its program is designed with a full range of competitive insurance coverages and services that address the unique risks of fitness clubs and studios. With its 20+ years of experience in the fitness industry, Markel Health Club Solutions’ in-house staff of sport and fitness professionals is dedicated to ensuring your business benefits from the highest level of customer service, including fast turnaround on policy underwriting and claims resolution.
888.245.3495 — markelhealthclub.com — dawilliams@markelcorp.com
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MYE WorkoutScan Exercise Tracking System: Now health club members can transfer cardio workout data on their smartphones with 100 percent accuracy and reliability. In today’s connected world, fitness enthusiasts have a variety of mobile applications to help track their fitness progress. The WorkoutScan Transmitter connects to the cardio machine C-Safe port. When the user presses the STOP button to conclude a workout session, the workout data is instantly transformed into a unique digital QR code sent wirelessly to the WorkoutScan Mini Display. Users simply scan the QR code with the QR code scanner on their smartphone for instant workout transfer to any designated mobile tracking app.
800.779.6759 — myeinc.com
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MYZONE. The recently launched MYZONE Low Support Bra is a sort of “smart bra,” combining technology with comfort. The bra features built-in connecting points for the MYZONE module (sold separately), removing the need for you to wear a separate belt to track your heart rate. The bra has all the same features and accuracy as the MYZONE chest strap, allowing users to work out comfortably and gauge the intensity of your sweat sessions through MYZONE technology.
312.870.4800 — myzone.org — headoffice@myzone.org
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The National Strength and Conditioning Association (NSCA) supports and disseminates research-based knowledge and its practical application to improve athletic performance and fitness. As the worldwide authority on strength and conditioning, the NSCA has been committed to bridging the gap between science and application since 1978. The NSCA-Certified Personal Trainer (NSCA-CPT) certification is designed to prepare you to assess, motivate, educate and train clients of varying skills and abilities. From working one-on-one to small-group settings, NSCA-CPT professionals are equipped to design safe and effective exercise programs and provide guidance to help clients achieve their health and fitness goals.
800.815.6826 — nsca.com — nsca@nsca.com
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Netpulse, the #1 provider of mobile apps for health clubs, introduces Mobile Acquisition Add-Ons, four new features that will transform the way club operators acquire new members. The four add-on features for your club’s mobile app include: 1. Advanced Referrals: Leverage members’ smartphone contacts to supercharge referrals. 2. Guest Pass: Provide prospects a digital guest pass to experience the club hassle-free. 3. Advanced Rewards: Motivate members to take actions that further their engagement and benefit the club, such as making referrals. 4. Geotargeting: Make impulse offers, like an open personal training session, to members currently inside the club.
877.NETPULSE — netpulse.com — sales@netpulse.com
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Octane Fitness. The new Zero Runner offers the same great workouts as the treadmill, but without any jarring impact to the body. And the unique Zero Runner frees clubs from the additional cost of maintenance, service and downtime. Built with cutting-edge innovation, and without a belt, deck or cord, the self-powered Zero Runner adds excitement to your cardio floor while maximizing the ease of ownership.
888.OCTANE4 — zerorunner.com — sales@octanefitness.com
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Ojmar has been delivering locking solutions for 100+ years. They understand the value of individualized attention and the unique needs of each project and customer. Ojmar’s OCS TouchLock combines cutting-edge technology with superior craftsmanship to provide a trouble free, long life electronic keypad locking solution. Designed with superior battery life, touch technology, Wireless Master Key and a water tight electronics package, the OCS is the only electronic lock IP55 tested, rated and guaranteed in the wet and humid locker room environment. See what sets Ojmar apart from the competition.
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PETRA-1. Petra Hygienic Systems USA and A-1 Textiles Fitness USA are pleased to announce they have agreed to a strategic merger between the two companies. This merger is expected to be finalized in the next few months. By combining the strengths and advantages of liquid and textile manufacturing and distribution, PETRA-1 will be positioned to provide the best service and products to the health and fitness industry. They are excited for the future and helping you make your club and facility the best it can be. Visit petra-1.com for more information on how you can benefit.
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Platinum Fitness Equipment. For those that want to promote their centers as the best place to get a complete 30-minute workout and appeal to clients who value their time, the HTM is ideal. And unique. No other leading equipment offers so much versatility to allow a complete workout in just 30 minutes. With more than 50 settings and its ability to provide strength and flexibility exercises, the HTM is ideal for both young and older clients.
819.213.7000 — platinumfitnessequipment.com
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The PowerWave is an all-in-one, specifically balanced training device complete with programming that will create a stronger, leaner clientele — 20 minutes at a time. At the heart of the PowerWave is the Wave 20 program. This HIIT workout features 20 rounds of functional movements that will unleash explosive core strength and physical endurance. Each metabolic workout is powered by customized music and timers specifically designed to drive maximum performance.
800.321.6975 x 1012 — power-systems.com — sales@power-systems.com
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S-Drive Performance Trainer. Bring Matrix’s new self-powered performance trainer to your fitness center to offer members an incredibly versatile high-intensity interval training (HIIT) solution that is easily integrated into virtually any circuit program. Placed between weight or functional training stations, your members can take on all-out sprints, sled pushes or resistance work with difficulty settings just right for their ability level and goals. Matrix has even created comprehensive turn-key protocols for both small and large group circuit training to show you how the S-Drive Performance Trainer can complement TRX stations, dumbbell stations, core stations, plyometric stations and much more for a full-body workout that improves both cardiovascular and muscular fitness.
866.693.4863 — matrixfitness.com — info@matrixfitness.com
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seca, the worldwide market leader in medical measuring systems and scales, offers premier medical body composition analyzers designed for medical use, and validated to the Four Compartment Model — the gold standard for fat mass calculation. Become a medically integrated health and fitness center and provide valuable insight to your members. Evaluate changes in body fat, muscle mass and total body water to keep them focused and returning for more. Differentiate your health club and maximize performance by customizing a training program that assesses the effectiveness of nutrition programs and exercise interventions.
800.542.7322 — mbca.seca.com — info.us@seca.com
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Spivi Studio is a smart indoor cycling training system that provides real-time visual feedback using multiple views, dynamic scenery and gaming elements. Spivi Studio keeps your members motivated and connected with performance tracking and per-second graphs, auto summary emails, social media integration and online per-bike booking interface for your website. It collects data from sensors on all bikes in the studio, combines them with the customers’ personal information and privacy settings preferences, and generates live performance feedback. Attributes such as heart rate, power, cadence, speed, distance, energy, burned calories and more are available to be displayed on the leaderboard.
1.650.318.5230 — spivi.com — sales@spivi.com
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The Stairway is a stair climber that uses the same patented speed and braking technology as Jacobs Ladder. It is self-paced in the higher you go, the faster the stairs come, so you control your own speed. It is self-powered so there is no need to plug into a wall outlet and you can place it anywhere in the facility. It has a ceiling height requirement of 8.5 feet and a width of 30.5 inches, so it will fit where most commercial stair climbers won’t. It is manufactured in the U.S. and comes with a full commercial warranty.
716.692.1455 — 866.697.4100 — jacobsladderexercise.com — info@jacobsladderexercise.com
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Styku has built a revolutionary 3D body scanning and visualization technology for fitness experts. Fitness professionals and gym owners leverage Styku’s precise body measurements to calculate body fat percentage with incredibly high precision. Styku is easy to use. Users simply stand on its rotating platform while a 3D camera creates an exact 3D model. Within seconds, members can view precise waist, hip, bust, thigh measurements and more. Use the 3D model to highlight real shape change using before/after 3D images, set goals for weight loss, validate training and nutritional programs, and motivate clients.
323.372.2628 — styku.com — info@styku.com
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Torque Fitness. Something that resists the athlete’s efforts to accelerate and run faster is an exercise technology that has never existed before. The science is represented by the “TANK Power Curve,” that can be split into three workout zones. The lower zone is for speed power through stride length and endurance. The middle zone is to build acceleration power by increasing launching power and stride frequency. The top zone challenges the lower body like no other piece of equipment, providing explosive power and quickness for any breed of athlete. A TANK workout is real-world training.
877.867.7835 — torquefitness.com — sales@torquefitness.com
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The TriggerPoint CORE Roller is the ideal foam roller for anyone that is new to foam rolling or recovering from an injury. The high density EVA foam delivers moderate compression with minimal discomfort. Its GRID pattern technology makes it the only solid foam roller to channel blood and oxygen while you roll. The multi-density surface pattern is designed to break up knots and increase mobility, so you can move and feel better. Available in two lengths: 18-inch and 36-inch. The 36-inch length supports the spine during Pilates, yoga and recovery exercises.
512.300.2804 — tptherapy.com — jronquillo@4implus.com
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TRUE Fitness Composite Strength Series. Composite Motion Technology provides the integration of functional exercises using controlled movement patterns for a safer and more effective workout experience. The Composite Strength Series offers safe and easy-to-use equipment that will greatly improve user’s overall strength and reduce their risk of injury, while both exercising and performing everyday physical tasks. The sleek appearance of these machines will provide sophistication to any setting, as well as continually drawing the interest of fitness users, and encouraging them to return for more. Strength products have always been the foundation of the fitness industry, and TRUE has really stepped outside the box with this innovative series of equipment to add to the category.
800.426.6570 — truefitness.com — info@truefitness.com
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TRX. Create a whole new functional training experience in your facility with the new TRX Rax Solutions. These highly customizable Suspension Training anchoring and storage systems maximize space efficiency and exercise functionality, while emphasizing design and function to suit the needs of each unique member, space and activity. TRX will be offering three variations of its TRX Rax Solutions: Bays; Functional Corners; and the most premium system, Bridges.
888.878.5348, option 3 — trxtraining.com/commercial — sales@trxtraining.com
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Virtuagym is a unique, all-in-one software solution for fitness professionals, from personal trainers to health club chains. The system allows professionals to handle every aspect of their business. It provides branded mobile apps and solutions for exercise and nutrition guidance, progress tracking, membership management, billing, scheduling, access control, client communication, hardware integrations and more. Virtuagym is designed to reduce hassle and improve efficiency for professionals, allowing them to spend more time on growing their business. Virtuagym is trusted by over 7 million consumers and more than 2,500 businesses worldwide, from personal training studios to major gym chains with 300+ locations.
415.675.1469 — virtuagym.com — sales@virtuagym.com
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Zephyr Lock offers a complete line of shared-use locks that can help improve efficiencies, create an upscale presentation and streamline the locker experience for your members. All Zephyr Lock shared-use products offer simple methods of access for managerial staff as well as a simple user interface for your members and clientele. With systems ranging from maintenance-free mechanical locks to highly programmable RFID electronic locks, Zephyr Lock manufactures products that fit every need and application for your locker room.
866.937.4971 — zephyrlock.com/cs — info@zephyrlock.com
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