In 2016, 20 percent of Americans were health club members. In 2017, the U.S. health club industry reached a milestone, serving 70 million people. These are impressive numbers, but in an industry that fiercely competes for its share of members, the 80 percent of Americans who don’t belong to a health club represent a significant opportunity for growth. Learn about the “80 percenters” and why they shouldn’t be overlooked.
Presented by NuStep.
