As a trainer, one of the most motivating things is finding clients who are interested in the activities you are passionate about. Whether you are a runner, endurance athlete or even martial artist, having a specialty you excel in that you can train and prepare your clients for is worth your weight in gold. Specialties can range from a sport to a specific type of training or even a specific modality (i.e. kettlebell, suspension training, vibration training).
Specialty training allows you to do several things:
Many trainers have asked me, “What specialization should I get and does that pigeonhole me into a certain type of clientele?” The specialty should be something you are passionate about and that drives you personally. For instance, I would never suggest a trainer get a golf specialty if they hated the sport. But if they had clients who played a lot of golf, it would be beneficial to pursue education surrounding golf — it may just not be their sole specialty.
Having a specialty also does not pigeonhole you into a certain type of clientele. It merely allows you to attract clients who are looking for someone who is knowledgeable in that area. A trainer should be able to train any client, but specialties attract those specific clients.
That’s the way I see it from the trenches!
Vic Spatola is a personal trainer, martial arts manager, fitness business consultant and NASM master trainer at Greenwood Athletic Club in Denver, Colorado.