Progress can be difficult to define from a client’s perspective. The goal of weight loss is such a common theme that trainers can feel psychic when the all-powerful question, “what is your goal?” is asked. ...
Derek Gallup, the executive vice president of fitness and operations at UFC GYM, discusses hidden risks trainers should keep in mind before “graduating” to other types of training — and what clubs can do to ...
What’s so wonderful in the fitness profession is the continuous growth of our industry. There are more gym instructors, fitness instructors, personal trainers, Pilates teachers, yoga teachers, boot camp instructors, HIIT teachers, and the list ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
This past August, Gold’s Gym leadership, franchisees and vendors from around the world gathered in Las Vegas for the 2019 Gold’s Gym Global Convention. According to Adam Zeitsiff, the president and CEO of Gold’s Gym, ...
Throughout the past decade there has been quite an expansion of how fitness services can be consumed. Virtual coaching provides the opportunity for the trainer-client relationship to take place arguably anywhere, regardless of schedule and ...
“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all those around you.” Robin Sharma Back in the late 1990s ...
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels. The facilities were remarkable and dynamic, the trainers were top ...
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear from a person in leadership: “Our close rates on tours/personal ...
In our lives, most of us play many different roles. In the course of any given day, I am a product manager, personal trainer, group fitness instructor, mom to an energetic 6-year-old, wife, and aging ...
