All posts tagged "Personal Training Blog"
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Do You Really Know Who You Are Selling To?
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels....
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Sales: Prioritize Volume Over Closing Rates for Greater Success
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear...
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Stay on Target
In our lives, most of us play many different roles. In the course of any given day, I am a product manager, personal trainer, group...
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Top Fitness Trends from IHRSA 2019, Part 2
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry...
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Top Fitness Trends from IHRSA 2019
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry...
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Change: The Product a Trainer Gives to Clients
What is a customer really looking for when they buy personal training or group training? They would say they are looking for guidance, professionalism, education...
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Tips for Marketing Personal Training
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
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Personal Training Profit Potential
For many health clubs, personal training sales serve as the largest source of non-dues revenue. This includes Wisconsin Athletic Club, which boasts seven locations in...
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Personal Training: The Name of the Game is Change
Happy holidays to all and enjoy the end-of-the-year breather. As we look forward to the New Year, I would like to remind you of the...
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Q&A: Great Training Departments Need the Right People
Most club owners believe in the value of personal training, and have long since implemented a personal training department into their clubs. But is the...
