Personal training is a great source of ancillary revenue for many club operators. But in the face of increasing competition from boutique training studios and online workouts, how can a club maximize its training offering? ...
Club management software (CMS) is a vital tool is today’s digital landscape. This tool allows your club to manage your business and boost customer engagement. Regardless of what software system your club chooses to go ...
The client intake (or pre-participation health screening) is a valuable tool that helps keep members safe while exercising in your club and adds value to their overall experience. One of the most important proactive retention ...
According to an African Proverb, “It takes a village to raise a child.” Lately, I find myself wondering where this proverbial “village” has gone. So, let’s talk about the elephant standing in the middle of ...
For the past 14 years, the American College of Sports Medicine (ACSM) has released the results of its survey predicting the top worldwide fitness trends. New to this year’s survey was the inclusion of mind-body ...
Progress can be difficult to define from a client’s perspective. The goal of weight loss is such a common theme that trainers can feel psychic when the all-powerful question, “what is your goal?” is asked. ...
Derek Gallup, the executive vice president of fitness and operations at UFC GYM, discusses hidden risks trainers should keep in mind before “graduating” to other types of training — and what clubs can do to ...
What’s so wonderful in the fitness profession is the continuous growth of our industry. There are more gym instructors, fitness instructors, personal trainers, Pilates teachers, yoga teachers, boot camp instructors, HIIT teachers, and the list ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
This past August, Gold’s Gym leadership, franchisees and vendors from around the world gathered in Las Vegas for the 2019 Gold’s Gym Global Convention. According to Adam Zeitsiff, the president and CEO of Gold’s Gym, ...
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