Continuing education is essential for success in the fitness industry. As research into exercise and wellness lead to new developments, all fitness professionals should be seeking to expand their knowledge.
With this principle in mind, Halevy Life goes the extra mile in the continuing education of its trainers.
“I subsidize the professional development of all our trainers,” said Jeff Halevy, the owner and CEO of Halevy Life. “It extends beyond the training floor — I’ll pay for any credits they need to continuously improve themselves, whether they really need the CECs [for personal training] or not.”
And this isn’t limited to fitness-related CECs, like a kettle bell or functional movement course. “I’ve paid for some of my trainers to take an online business finance course,” said Halevy. “It was just to help them better understand how business works, even though it’s completely out of the scope of what happens on the gym floor.”
Helping trainers gain a greater understanding of the fitness industry is important as the industry continues to evolve. Workouts that are popular now might be non-existent in a few years, so trainers should possess a complete skillset and education.
“The point was this: having more information makes you a well-rounded person, and gives you the ability to make distinctions and think differently than you ordinarily would have,” said Halevy. “I think there’s an extreme value to that.”
Empowering trainers to stay educated and maintain relevance in whatever direction the industry goes is critical for the success of clubs and instructors alike. It also happens to be an important component of how Halevy Life develops its trainers.
And Halevy Life trainers shouldn’t expect that to change anytime soon. “One of our core values at Halevy Life is relentless improvement,” said Halevy. “I believe it refines the mind and will change the way someone thinks.”