All posts by Bobby Dyer
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Should You Have an Internal Social Media Policy?
Although social media is a boon for your club’s marketing, it can also be a nuisance if staff members use it for non-work purposes on...
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‘Must-See’ Companies of IHRSA 2019
It’s that time of year again! From March 13 to 16, health and fitness professionals from across the globe will gather in San Diego, California,...
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Club OS is the Best Platform for Lead Management at Fitness Connection
Club OS, an industry leader in lead management, reporting and scheduling, is the answer for smooth daily operations in your club. Here, Jason Miller, the...
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The Importance of Nurturing Sales Leads
Marketing campaigns, word of mouth and referrals can all drive new members to your club. But your sales team’s ability to convert leads into new...
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Designing Locker Rooms that ‘Wow’
Regardless of all the great staff members, equipment and classes you put in place to attract members, you could be losing the member experience battle...
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Engaging Members Through Aquatics
Aquatics programming is an important component of health clubs, as it offers members an opportunity to reach their goals through low-impact exercise. And with so...
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The Latest Innovations in Marketing
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
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Symbiotic Relationship
For many clubs, partnerships with other local businesses are key to success — leading to increased exposure and deeper ties within the community. Local partnerships can...
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Inside the Aggressive Expansion of Orangetheory Fitness
Orangetheory Fitness, one of the fastest growing franchises in the history of the industry, reached a major milestone in 2018: opening its 1,000th location. Closing...
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FITLIFE Provides Comprehensive Coverage and Peace of Mind
For health clubs, having the right insurance coverage is important to maintaining a safe environment for employees and members alike. It’s important to have a...
