Two of the strongest motivators for working out are trackable progress and gamification, because members want to get in better shape and have fun doing it. Heart rate tracking technology is perfect for showing members ...
The C word, culture, is of great significance. It is the heartbeat of our fitness brands, why people come to work (and workout) with us. It’s the driving force of our company’s existence and the ...
Finding and maintaining different sources of revenue streams are important for business longevity. There are many avenues through which to do this. Some common approaches are personal training, group fitness programming, retail and kids care. ...
The onboarding process is key to get new personal trainers accustomed to the club’s culture, ensure they’re prepared to be on their own and help them stand out from competition. Ethan Smoorenburg, the regional director ...
The primary focus of any fitness program is to push members to their limits, and help them reach or exceed their own goals. But with trainers and instructors putting such a heavy emphasis on getting ...
As chronic disease and injuries become more prevalent in the general population, medical fitness is becoming a more important offering in the fitness industry. Collectively, clubs across the industry need the right education, resources and ...
Parking lot safety is imperative for health clubs. Your average member could be inside your facility for at least an hour, and without the proper safety precautions in the parking lot, their cars could be ...
This month’s cover subject is Aaron Moore, the director of operations at VIDA Fitness. And one of the things that stood out during my interview with Moore was how much his organization emphasizes education — so ...
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry has become. In part two of this IHRSA recap series, ...
Last week, fitness professionals from around the globe gathered for the 2019 IHRSA Convention & Trade Show. Now that the dust has settled, what were some of the biggest takeaways from the show? To find ...
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