• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Vendor Content Supplier Voice

3 Focus Area That Will Help You to Sharpen Your Brand Profile

Rike Aprea by Rike Aprea
December 6, 2022
in Marketing & Sales, Supplier Voice, Vendor Content
0
brand profile
Share on FacebookShare on LinkedIn

Rike Aprea, the marketing director for Spartan DEKA, shares three focus areas that will help sharpen your brand profile.

The recent years have been challenging for many businesses, especially in the fitness industry. Now, many studios and gyms don’t only have to compete with other local gyms, they also have to compete with online classes, free YouTube fitness videos, workout streaming services and more.

This is just one of the many reasons to focus on building a strong, distinctive brand that makes you stick out of the crowd.

Your brand is the most valuable asset of your business. It reflects your vision, values and the promise to your customers. It’s not just a logo but the soul of your business.

The term “brand” stems from the custom of burning marks on cattle to differentiate them from animals of other herds. Similarly, your brand should differentiate your company, products or services from your competitors.

A strong brand is one of the primary reasons why consumers are willing to pay a premium price for a product. However, if you fail to deliver the promises consumers associate with your brand, you’re very likely to lose them in the long run.

Online marketing activities and digital products can make it even harder to stick to your brand guidelines. The need for quick adjustments and the general pace of the digital world can tempt business owners to pay less attention to detail.

Many businesses with an extraordinary offline presence fall short when it comes to representing their brand online.

However, a strong brand is especially important in the online world:

  • Your competitors are only a click away.
  • It has never been easier for consumers to compare prices and product features.
  • There’s an abundance of FREE content or products that you might have to compete with.

A brand audit can help you to create a distinctive brand identity and set your brand apart from its competitors. Here are three areas and respective questions that are essential for successful brand development:

1. Sharpen Your Value Proposition

A strong band tells a consistent story based on your value proposition. If you have a clear brand promise, it will be easy to attract the customers that will appreciate and value your products or services.

Here are seven questions that can help you to audit your brand promise:

  • What is your company’s mission?
  • What is your target audience?
  • What is your promise to your customers?
  • What makes your brand promise unique?
  • What are 3 to 5 adjectives that describe your brand promise?
  • What is the first thing that should come to mind when someone mentions your brand?
  • What do you want consumers to say when referring to your products?

Take your time to answer these questions. Once you’re happy with your answers, discuss them with your team and make adjustments if necessary.

After you’ve developed a clear, unique brand promise, evaluate all your marketing activities, digital products, content, influencers and ambassadors. Are they genuinely representing what you want to be known for?

Don’t be afraid to make hard choices. They will pay off in the end.

2. Monetization

Most companies are very creative when it comes to creating content but have no strategy on how all this great content will help them to drive revenue. Of course, content can be used for pure brand building, but if you like to utilize content to create an additional income stream, the following seven questions can help:

  • What are people willing to pay for my products or services?
  • Would I be willing to pay for them?
  • Can my target group afford what I offer?
  • What differentiates my services, products, or content from all the free content that’s out there?
  • Are my products or services easy to be copied by other content creators?
  • Do my services, products, or content offerings have an up- or cross-selling potential to any of my other digital or tangible products?
  • Is there anything I can add or change to make my products more valuable?

3. Education and Trust

Having a revenue model that creates immediate income is not the only way to monetize your brand.

For example, providing your community with free education that builds trust and helps them to be successful is an excellent strategy to generate quality leads and help you to become an authority in your specific niche.

To make the most out of your content marketing efforts, these seven questions can help:

  • What type of content would allow my company to become an authority?
  • What form of content would be appreciated by your audience? Webinars, ebooks, or blogs, or newsletters?
  • What content creates real value for my existing and future customers?
  • How can the content help my customers to be more successful at what they do?
  • Can the additional free content help to differentiate my products or services?
  • Can I potentially sell the created content in the future? This is not a must but a plus.
  • Do I have partners that can help me to create free content?

While authenticity, value, and trust are the cornerstones of any successful brand, they are lifesavers in the online world. If you embrace that, you’ve taken the first step towards building a successful online brand presence.

Stay ahead in the fitness industry with exclusive updates!

Tags: brandBrand VoicebrandingContenteducationSpartan DEKAsupplier voice
Previous Post

Positioning Your Club for the Future of Fitness

Next Post

3 Ways to Turn Drop-Ins into Lifelong Members

Rike Aprea

Rike Aprea

  Rike Aprea is a fitness business expert and has worked for different companies in Asia, Europe and the U.S. Now she works as the marketing director for Spartan DEKA.

Related Posts

AI-Powered Marketing
Supplier Voice

Why Now is the Time to Market Smarter with AI-Powered Marketing

July 7, 2025
Les Mills
Interviews

An Innovative Partnership Between Les Mills and Chuze Fitness

July 3, 2025
Vatio
Product Spotlight

Sustainable Cycling with SportsArt’s Energy-Generating Vatio Indoor Cycle

June 24, 2025
Incline Marketing
Supplier News

ROR Expands with Acquisition of Digital Marketing Agency Incline Marketing

June 17, 2025
click to cancel
Supplier Voice

Preparing for Click to Cancel

June 16, 2025
Competition
Programming

Challenges and Contests: The Power of Healthy Competition

June 16, 2025
Next Post
lifelong members

3 Ways to Turn Drop-Ins into Lifelong Members

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.