Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation at the gym by focusing on being an inclusive and ...
When the clock struck midnight on January 1, it signaled the close of Gold’s Gym’s strongest year of international growth in the brand’s storied history. The record-setting year included 22 U.S. franchise agreements and 35 ...