All posts tagged "branding"
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Inside the Aggressive Expansion of Orangetheory Fitness
Orangetheory Fitness, one of the fastest growing franchises in the history of the industry, reached a major milestone in 2018: opening its 1,000th location. Closing...
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An Inside Look at the New Mayweather Boxing + Fitness
Floyd Mayweather, undefeated former boxing champion, has created a new brand of health clubs: Mayweather Boxing + Fitness. The gyms feature specialized boxing programming based...
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Marketing: Strategies for Getting Content Ideas
A few years ago, the phrase “content is king” began trending, as businesses and marketers realized the positive gains that can be had from creating...
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What Can a Marketing Agency Do that You Can’t?
As a health club operator, you know it’s important to market your business. But what channels should you use? What platforms should you have a...
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Enter Into a Group Fitness Co-branding Partnership Because They Work
OK, you’re a large club with maybe one to 10 locations. You’ve got it down, including a dazzling front-of-the-house host, gleaming state-of-the-art equipment, strong, experienced...
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Shopping Spree
A common trend in health clubs is the addition of a dedicated retail store, complete with branded apparel and other products. Because it’s a great way...
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The Bottom Line: 10 Questions with Chad C. Waetzig
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the July issue, the conversation features Chad...
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Are You Properly Positioning Your Brand?
It’s tough to stand out in the crowd. It’s also necessary. You have to prove that you’re in the same business as your competition, and,...
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Marketing: What Type of Relationship Do You Have with Customers?
As a business, it’s important to develop a relationship with your customers. However, according to Michael R. Solomon in his book “Consumer Behavior: Buying, Having...
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Ask the Expert: Tamer El-Guindy
You have questions, we have answers. This month we spoke with Tamer El-Guindy, the senior vice president of global franchising for UFC Gym, on the...
