Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation at the gym by focusing on being an inclusive and ...
When the clock struck midnight on January 1, it signaled the close of Gold’s Gym’s strongest year of international growth in the brand’s storied history. The record-setting year included 22 U.S. franchise agreements and 35 ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the December issue, the conversation features Doug Katona, the COO and director of training and education at World Gym. 1. What ...
It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The truth is your brand is as exciting as you make it. Often the smallest clubs ...
The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have to step up their game. With more and more franchise ...
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how can we stand out above the rest? Here are several ...
Orangetheory Fitness, one of the fastest growing franchises in the history of the industry, reached a major milestone in 2018: opening its 1,000th location. Closing last year with a strong December that saw the brand ...
Floyd Mayweather, undefeated former boxing champion, has created a new brand of health clubs: Mayweather Boxing + Fitness. The gyms feature specialized boxing programming based on Mayweather’s own training regimens, virtual reality training, personal training ...
A few years ago, the phrase “content is king” began trending, as businesses and marketers realized the positive gains that can be had from creating content such as blogs, videos, ebooks and more. Today, content’s ...
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