On Brand: Creating a Great Brand
March 31, 2020
Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
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How GoodLife Aims to Break Down Barriers
January 23, 2020
GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation at the gym by focusing on being an inclusive and ...
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Record-Setting Year for Gold’s Gym Sets Up Success in 2020
January 17, 2020
When the clock struck midnight on January 1, it signaled the close of Gold’s Gym’s strongest year of international growth in the brand’s storied history. The record-setting year included 22 U.S. franchise agreements and 35 ...
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