All posts tagged "branding"
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Do You Understand Who You Are?
As a club and gym, simply attracting the right members to your club will help with retention. Are we clear on what we do, what...
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Do Branding and Culture Go Hand in Hand?
What’s your favorite brand? The brand you couldn’t live without? That’s one of the first questions Anytime Fitness asks during their new franchisee training, according...
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Your Brand Identity Audit
“A picture is worth a thousand words.” We’ve all heard the expression, but have you ever thought about it from a business perspective? A crucial...
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Building Trust through Social Media
Social media has changed the way that we market our products and our brands. Through all of its channels, it allows us to send ultra-targeted...
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The Next Chapter in the Crunch Brand Story
In early May, Crunch launched a new campaign called “Crunch Life, Not Numbers.” Around the same time, it announced a new website and brand refresh....
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Building Brand Awareness with Group Fitness
To ensure people think of your programs first, consider the strength of the following: 1. Exceptional customer experiences beyond the sale. Group fitness is the...
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Retention: Six Strategies to Improve Employee Retention and Your Bottom Line
It seems more often than not, owners and operators worry more about the bottom line than they do about what drives it. We all know...
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Digital Messaging: Make It All About Your Member
The digital trends of 2016 highlight the need for a customer-centric marketing approach. A personalized customer experience has the power to set your brand apart....
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Merritt Athletic Clubs Rebrands to ‘Merritt Clubs’
Merritt Athletic Clubs has kicked off the New Year with a name change and new mantra. The company has re-branded to Merritt Clubs with the...
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The Perfect Pairing: Targeted Display Advertising and Re-targeting
We know you’ve seen them, those catchy online banner ads that seem to follow you around the internet. Maybe you have wondered how they seem...
