Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the July issue, the conversation features Chad C. Waetzig, the executive vice president of marketing and branding ...
It’s tough to stand out in the crowd. It’s also necessary. You have to prove that you’re in the same business as your competition, and, at the same time, show people what makes you different. ...
As a business, it’s important to develop a relationship with your customers. However, according to Michael R. Solomon in his book “Consumer Behavior: Buying, Having and Being,” the type of relationships people have with businesses ...
You have questions, we have answers. This month we spoke with Tamer El-Guindy, the senior vice president of global franchising for UFC Gym, on the franchise’s success and trends he’s keeping an eye on. From ...
As a club and gym, simply attracting the right members to your club will help with retention. Are we clear on what we do, what members can expect, and deliver on who we are? If ...
What’s your favorite brand? The brand you couldn’t live without? That’s one of the first questions Anytime Fitness asks during their new franchisee training, according to Mark Daly, the national media director for Anytime Fitness. ...
“A picture is worth a thousand words.” We’ve all heard the expression, but have you ever thought about it from a business perspective? A crucial attribute of being a leader in the fitness industry is ...
Social media has changed the way that we market our products and our brands. Through all of its channels, it allows us to send ultra-targeted information to existing customers, potential customers and brand advocates. At ...
In early May, Crunch launched a new campaign called “Crunch Life, Not Numbers.” Around the same time, it announced a new website and brand refresh. Here, Chad Waetzig, the executive vice president of marketing and ...
To ensure people think of your programs first, consider the strength of the following: 1. Exceptional customer experiences beyond the sale. Group fitness is the place in the club where you can create an immediate ...
