In early May, Crunch launched a new campaign called “Crunch Life, Not Numbers.” Around the same time, it announced a new website and brand refresh. Here, Chad Waetzig, the executive vice president of marketing and ...
To ensure people think of your programs first, consider the strength of the following: 1. Exceptional customer experiences beyond the sale. Group fitness is the place in the club where you can create an immediate ...
It seems more often than not, owners and operators worry more about the bottom line than they do about what drives it. We all know that our “people” are our greatest asset. But how do ...
The digital trends of 2016 highlight the need for a customer-centric marketing approach. A personalized customer experience has the power to set your brand apart. Here’s how to “make it all about your member.” Creating ...
Merritt Athletic Clubs has kicked off the New Year with a name change and new mantra. The company has re-branded to Merritt Clubs with the accompanying mantra “Fitness That Matters.” “We’re simplifying [the name] to ...
We know you’ve seen them, those catchy online banner ads that seem to follow you around the internet. Maybe you have wondered how they seem to read your mind and offer exactly the things you ...
When Brent Gallagher was brainstorming names for his fitness studio, he recalled a piece of advice he’d learned from business books he’d read over the years: Don’t name your business after a specific location. With ...
Retro Fitness has appointed Rebecca Foth as vice president of real estate. According to Retro Fitness, Foth will oversee company growth plans nationwide, including specific targeted growth markets such as California, Texas and Florida. Foth ...
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