Mike Alpert, the COO of Smart Health Clubs, shares tips for how to position your club for the future of fitness.
All clubs focus on revenue generation and cash flow, and post-COVID-19, both continue to be a major challenge for much of our industry. Business today and in the future will certainly not be the same.
Are you positioning your club for the future of fitness? This future growth will give you a steady flow of new members who come to your club to improve their overall health and quality of life. They will be driven to you from hospitals and physicians so they can enroll in lifestyle maintenance programs offered at your club after their patient has completed treatment. The programs will be developed by medical and industry experts and delivered in person at your club and/or virtually. With it will come new sources of revenue and new members to your club.
There is a new paradigm taking place in health care and your club needs to be part of it. Our health care system is broken and not sustainable. Over the last 50 years the cost of health care in the United States has gone up 820% while GDP has only gone up 136% and labor a mere 16%. According to WHO, among the 11 wealthiest industrialized countries, the United States ranks last in health care access, delivery and outcomes.
The solution is making exercise and nutrition part of the treatment for people with chronic illness. You need a software platform that has everything in one place: the experts and medical organizations, content, network of licensed professionals and HIPPA-compliant software.