ProAVcomm shares the importance of digital signage and your bottom line.
Have you noticed your bottom line sagging a bit? Is your budget not as flexible as it once was? The right digital signage program can do a world of good to the overall financial health of your fitness business.
Engaging your prospects and members is critical in helping them make buying decisions and enjoying all the things your facility has to offer.
From the moment a prospect walks in, you need to grab their attention with video displays that demonstrate they have just found something special. From your group exercise classes, yoga and cycling, to your amenities like pool, spa and sauna, you want to grab their attention and get them in the membership mode. For both prospects and members, content showing information on personal training specials with trainer bios, and specialized classes that require an up-sale are perfect for advertising on your digital signage.
Outside advertisers can provide additional revenue streams as well. Selling on-screen ads is relatively easy in a high-volume environment. Local business owners want access to your members and will pay you for it.
Finding the right AV partner is the most critical step in building your digital signage program. Are they real partners? Many providers will try and wow you with endless features and functionalities. But will they be a strategic partner accompanying you from goal setting to concept development, implementation, launch and post-launch support? If they don’t check all those boxes, beware as there is a lot of effort being offloaded to you.
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