With increased competition for market share, business owners in the fitness industry are continually looking for any advantage to increase membership numbers. Expanding class offerings and upgrading equipment are necessary, but not a magic solution. ...
The health club market continues to become more saturated every year. While more and more clubs are popping up, facilities haven’t seen the same uptick in club memberships. So the question remains: How can gym owners ...
There’s no doubt about it — the cardio and strength equipment in a busy fitness center really gets a workout. This equipment is used day in and day out by gym members of a variety ...
What factors contribute to slip, trip and fall injuries, and how do you reduce this risk at your health club? Slips and trips take place where there is too little friction or traction between your ...
Member management software (MMS) solutions help operators run their gyms and organize members — but if integration isn’t done right, it can be a nightmare. That’s because many brands use several MMS solutions within their ...
As cardio equipment becomes more innovative, it’s more important than ever to understand the infrastructure required for seamless installation, and to avoid costly mistakes. Even though technology is constantly evolving, there are a few critical ...
Pay-per-click (PPC) advertising is an online advertising method in which clubs can show ads on search engines, ad networks and other digital platforms while only paying a fee when their ad is clicked. In its ...
An important consideration when assessing technology to optimize conversion, personal training sales onboarding, and training programs is appreciating that one component of fitness cannot tell the entire story. In the same way that knowing your ...
Flooring often gets treated like an afterthought during the selection process in a health club or fitness facility. Flooring is always needed, but there is hardly ever enough research done before making the purchase. Ultimately, ...
Over the last decade, social media has become a key component of business marketing. As Forbes reports, 69% of marketers are using social media to cultivate a loyal fanbase for their brands. If your fitness ...
