As stay-at-home restrictions continue to relax around the world, gym owners face the challenge of reopening while minimizing health risks to clients and staff. This is not a return to business as usual. The new ...
We can all admit the post-COVID-19 world has added a new lens on some once standard operating procedures and viewpoints. The new way consumers are buying and thinking about their daily activities has shifted, and ...
Health clubs are opening in various stages across the country, and marketers are poised and ready to help club operators deliver the critical “Now open!” message. The challenges are what the message is, how to ...
Since March 2020, you have lost a lot. Welcome to July 2020; the fitness industry’s “new normal.” There will be nothing easy about operating a business at 50% capacity with the same expenses month after ...
Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offerings. Through smart use of technology and an agile mindset, operators are future-proofing their offline business by building ...
While most gyms are slowly starting to reopen across the nation and are filled with excitement, many of those same gyms are wondering if they will be able to maintain the same momentum and memberships ...
The gym industry is changing. The gyms that develop a virtual strategy during this transformational time will thrive. The gyms that don’t will have to work a lot harder and will struggle to keep their ...
While our industry is uncertain what returning to normal means during the COVID-19 pandemic, club owners and their staff members are preparing to safely reopen. The main concern is maintaining a clean and non-transmissive environment. ...
The fitness industry has faced an unprecedented challenge in the midst of the global COVID-19 crisis. Having been forced to adapt and embrace the benefits of digital technology almost overnight in order to reach consumers ...
For the gyms and health clubs that are now open across the nation, the sentiment is: “Finally, back to business!” But it most definitely isn’t back to business as usual, or any semblance of what ...
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