There’s no doubt about it — the cardio and strength equipment in a busy fitness center really gets a workout. This equipment is used day in and day out by gym members of a variety ...
What factors contribute to slip, trip and fall injuries, and how do you reduce this risk at your health club? Slips and trips take place where there is too little friction or traction between your ...
Member management software (MMS) solutions help operators run their gyms and organize members — but if integration isn’t done right, it can be a nightmare. That’s because many brands use several MMS solutions within their ...
As cardio equipment becomes more innovative, it’s more important than ever to understand the infrastructure required for seamless installation, and to avoid costly mistakes. Even though technology is constantly evolving, there are a few critical ...
Pay-per-click (PPC) advertising is an online advertising method in which clubs can show ads on search engines, ad networks and other digital platforms while only paying a fee when their ad is clicked. In its ...
An important consideration when assessing technology to optimize conversion, personal training sales onboarding, and training programs is appreciating that one component of fitness cannot tell the entire story. In the same way that knowing your ...
Flooring often gets treated like an afterthought during the selection process in a health club or fitness facility. Flooring is always needed, but there is hardly ever enough research done before making the purchase. Ultimately, ...
Over the last decade, social media has become a key component of business marketing. As Forbes reports, 69% of marketers are using social media to cultivate a loyal fanbase for their brands. If your fitness ...
When gyms first became popular in the 1990s, it was a bespoke industry. Operators aimed to learn as much as they could about their members. They had regular conversations about who members were, what they ...
Everyone benefits from coaching, a fact proven within the fitness industry long ago, when personal training was developed into a very acceptable and common practice. Although there was previously a negative stigma attached to hiring ...
