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Home Vendor Content Supplier Voice

The Strength Continuum and Member Success 

Sean Turner by Sean Turner
December 1, 2025
in Supplier Voice
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strength training
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From heavy lifts to high-rep endurance, strength training exists on a continuum. Here’s how to segment each type to satisfy member needs and keep them progressing. 

Strength training is an unstoppable fitness force, attracting fans from every generation who love the feeling of getting stronger. Far from being one-size-fits-all and focused solely on the squat rack, strength training lives on a continuum. Understanding the various types of strength workouts and their benefits is key to helping members progress safely and effectively. 

On one end of the spectrum is heavy strength, which builds maximum force and muscle mass. These workouts comprise low reps, high load and plenty of recovery. It’s often seen as the domain of powerlifters and advanced lifters, but its slow pace is also effective at grounding newcomers in good form. Just be sure to program carefully to keep injuries at bay. 

Equally vital for member outcomes is progressive strength training, bridging the gap between endurance and heavy lifting for members. These workouts typically incorporate foundational strength, hypertrophy and functional strength. It’s practical, versatile and it keeps members moving toward their goals without feeling overwhelmed. 

The sweet spot between heavy weight and cardio-based training is strength endurance: high reps with lighter loads. Imagine a squat track with 100 continuous reps – it’s less about lifting heavy and more about sustaining effort under fatigue. This type of training helps members tackle everyday tasks with ease, like climbing hills and carrying groceries. 

At the other end of the strength continuum — and equally important for member outcomes — are workouts that spike the heart rate while still improving muscular endurance. These are seen in formats like resistance-based cardio or cycle classes.   

Having open conversations with your members about their goals ensures that you’re best positioned to recommend the right workout. Beginners can start light and learn time under tension or go slightly heavier while focusing on proper form. No matter where your members start, the key is ensuring they go at the right pace to create sustainable habits.  

Group training changes the game when it comes to driving loyalty and helping members stay accountable. Music-driven classes create a social, motivating environment that makes strength training less intimidating and more enjoyable. By segmenting offerings, clubs can cater to diverse goals while guiding members in a structured environment that builds community.  

The final piece of the puzzle is your instructors – the motivators and educators on the front line. The more skilled and knowledgeable your instructors are, the better equipped they’ll be to answer questions, correct technique and confidently push members toward their next personal best. 

Stay ahead in the fitness industry with exclusive updates!

Tags: club solutionsLes Millsmember successstrength trainingsupplier voice
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Sean Turner

Sean Turner

Sean Turner is the CEO of Les Mills U.S. Sean has held positions leading operations, sales and marketing in the fitness industry and founded Odyssey Network, a boutique soft skills development company based in Europe. He has a passion for surfing and the outdoors, grew up in South Africa and now lives in Chicago with his family. Visit lesmills.com.

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November/December Issue 2025

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