Now that restrictions have been lifted or significantly lightened, we’re starting to see members returning to facilities. We know from previous years that September typically shows a significant influx of members returning, however facilities are currently operating with fewer staff and resources. So how do you prepare your staff and offerings, and get back to full class schedules to excite your members?
Lee Robinson, director of business development at Les Mills, will be joined by Gale Landers of Fitness Formula Clubs and Steve Schwartz of Midtown Athletic Clubs to discuss the importance of various fitness alliances, and the mechanics of the GYMS ACT and how it can help as you step into September and beyond. Walk away with key strategies you can leverage today as members return to your club for the first time in a year OR even the first time after the summer months. Moderated by Lee Robinson.
Presented by Les Mills.
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Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s favorite group strength workout BODYPUMP, BODYCOMBAT, BODYBALANCE, LES MILLS GRIT and the world’s most cutting edge group experience LES MILLS THE TRIP.
The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified instructors in 22,000 clubs across 100 countries, as well as via various streaming and XR platforms.
