Why Listening Is the Key to Influence: Insights from Bill McBride

In this “Wise Words” video, Bill McBride, the CEO of Active Wellness, discusses the power of influence in both professional and personal relationships. He emphasizes that influence is grounded in building rapport, which stems from authenticity, trust and genuine care. To establish rapport, he highlights the importance of asking open-ended questions, encouraging self-discovery, and actively listening to others.