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https://vimeo.com/1225611732#t=0 Recovery is becoming more than an add-on at fitness facilities. At VASA Fitness, it’s becoming part of the reason members come back. The 73-club...

Today's members have more fitness options than ever before. From boutique studios to luxury health clubs, expectations for strength training equipment continue to rise. For...

https://vimeo.com/1210188252?share=copy&fl=sv&fe=ci Kyle Lubrano, the SVP of athlete safety at Players Health, shares risk management best practices every gym operator should know. In this Leadership Viewpoint,...

When Kamille McCollum, the president and co-founder of BODYBAR Pilates, set out to find a digital marketing partner for her franchise network, she wasn't just...

Uncertainty is defining today’s business environment. But for leaders who know what to look for, it also presents opportunity. In this exclusive Q&A, Tara Bayke,...

When Jenny McParland opened Hot Yoga Newry in Ireland 11 years ago, reformer Pilates wasn't part of the plan. Today, exactly one year after installing...

Rusty Hosea of FitnessEMS, shares why silent churn is quietly draining memberships and how to keep members engaged before problems escalate. Rusty Hosea, the chief...

Health club operators are under more pressure than ever to improve retention, tighten operations and justify every capital expense. Yet for some, their clubs still...