With election season ramping up, how do clubs break through the noise and identify a clear message that aligns with their brand and their target consumer? How will you know if that message is getting through and hitting your desired mark? Can technology like AI assist you?
Chad Waetzig, the chief marketing officer of Crunch Fitness, recently sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss how to have success with AI and marketing, Crunch’s new partnership with Amazon technology, and more.
Listen to the full conversation below.
Show Notes
- At 1:16 Waetzig provides an overview of how AI can be used positively in marketing.
- Learn how AI can help your club efficiently use data at 4:13.
- At 5:50 hear where beginning users of this new technology should start if they are feeling apprehensive.
- Waetzig details what one challenge your club will encounter when using AI at 8:49.
- At 10:09 hear why Crunch Fitness began its partnership with Amazon to provide the Amazon One palm recognition service.
- Learn what Waetzig’s main piece of advice is for anyone considering using AI at 14:43.
- At 15:45 Waetzig details how this year’s election season will change market trends.
- Waetzig details how Crunch Fitness finds out important details about members at 19:38.
- At 24:10 hear why it’s important to employ multiple channels of targeted marketing.
- Learn why Waetzig believes marketing strategies needs patience and time to be fully effective at 28:58.
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