TRX®, the industry leader in functional training and creator of Suspension Training® and Rip® Training, announced it is partnering with Susan G. Komen® to release limited-edition, pink Suspension Trainers and apparel, available while supplies last beginning in October, National Breast Cancer Awareness Month, and running through the holiday purchase season.
As a symbol of support and solidarity, TRX will exchange its trademark yellow and black colorway for a distinct pink and black color scheme to help raise awareness and funds for Komen. With this partnership, TRX continues its history of working with non-profits as 10 percent of the proceeds from the pink Suspension Trainer will go directly to Komen to aid in the fight against breast cancer.
To raise awareness, the Komen logo and information also appear on TRX t-shirts and tank tops. In order to maximize donations raised for the cause, TRX is extending this initiative beyond National Breast Cancer Awareness Month and continuing sales through the busy holiday season.
“We are honored and humbled to partner with Susan G. Komen and support a cause that is working to improve the health and well-being of women around the world,” said TRX founder and CEO Randy Hetrick. “Now women who train with TRX can train knowing their investment in their own health is also supporting awareness for the improved health of all women.”
By partnering with Komen, TRX is committed to helping raise awareness and find the cures for a disease that 1 in 8 women in the U.S. will be diagnosed with in their lifetime. Contributions from the partnership will help Komen fund lifesaving community programs and innovative breast cancer research.
TRX is the leader in Suspension Training and Rip Training and is focused on producing best-in-class training equipment, workout programs and education courses to help users achieve peak performance, reach their goals and get the results they want. Founded on the belief of training movements, not muscle, TRX is changing the way consumers exercise and offers scalable training opportunities for users of all fitness levels and ages through their innovative products.
Customers can order the special-edition, pink-TRX Suspension Trainers starting October 1 at TRXtraining.com.
For more information on TRX and its partnership with Susan G. Komen, and its range of products and programming, visit TRXtraining.com
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
