Locker rooms are one of the best places in the club where you can differentiate from the competition. While the locker room might not be the first thing that attracts members to your facility, providing the right experience and ensuring your locker rooms are up-to-date, clean and safe can make a big impression and dramatically help with member retention. Creating an environment that consistently meets your members’ standards can be a daunting task. However, as this is the one area that almost every member sees at some point during his or her visit, the locker room should be an integral part of the member experience. From aesthetics to cleanliness, your locker room sets the tone for the rest of your facility.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
