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Home Marketing & Sales

Dress to Impress!

Ali Cierchi by Ali Cierchi
August 24, 2011
in Marketing & Sales, News
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I get this question a lot —What is a proper dress for my staff? There are several schools of thought on this subject, but the first rule is you have to dress to the type of environment you are in. If you are in a club that has executive memberships and in very nice areas of town, I would say a more professional dress is required such as slacks, nice polo or button up and dress shoes. If your club is a more suburban area, you could get away with athletic shorts or wind pants and club t-shirt.

The big issue with dress is someone in shorts and t-shirt can look better than someone in a shirt and tie. If you wear wrinkly clothes to work or dirty tennis shoes, the flag that is raised is that this person really doesn’t care about themselves. Your staff must be properly groomed every day. For example, I am not against facial hair by any means, but if it’s not trimmed on a daily basis, it needs to go.

You have to dress for the environment you are in, your staff doesn’t need to be overdressed. You also want your staff to be comfortable in what they wear. No matter what you choose for your staff uniform, make sure it is consistent for everyone!

Eric Vyborny
Fitness Marketing Contributor

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